Aurora Mobile's JPush Integrates DeepSeek to Revolutionize Intelligent Push Services and Enhance User Engagement

SHENZHEN, China, Feb. 18, 2025 (GLOBE NEWSWIRE) -- Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services in China, today announced that its flagship product, JPush, has successfully integrated DeepSeek, a cutting-edge large language model (LLM) known for its lightweight architecture and domain-specific optimizations. This integration marks a significant milestone in JPush’s evolution, enabling developers to deliver smarter, more personalized, and highly efficient push notifications to their users.

Transforming Push Notifications with DeepSeek

JPush has long been recognized as a leader in mobile push notification services, providing developers with reliable and high-performance solutions to engage users. With the integration of DeepSeek, JPush takes a leap forward by embedding advanced AI capabilities directly into its push notification ecosystem. DeepSeek’s lightweight yet powerful LLM architecture allows JPush to analyze user behavior, preferences, and contextual data in real time, enabling hyper-personalized notification delivery.

This integration empowers developers to craft notifications that are not only timely but also contextually relevant, significantly improving user engagement and retention rates. Whether it’s e-commerce, gaming, finance, or social media apps, JPush with DeepSeek ensures that every notification resonates with the user, driving higher click-through rates and conversions.

Enhanced Features Powered by DeepSeek

The integration of DeepSeek brings several key enhancements to JPush:

• Real-Time Content Personalization: DeepSeek enables dynamic generation of notification content tailored to individual user preferences, ensuring maximum relevance and impact.
• Context-Aware Delivery: By analyzing user behavior and environmental factors, JPush can now optimize the timing and frequency of notifications to avoid spamming and improve user satisfaction.
• Domain-Specific Intelligence: DeepSeek’s domain-specific optimizations allow JPush to cater to diverse industries, delivering notifications that align with the unique needs of sectors such as retail, healthcare, and entertainment.