Walmart, Primark and MINISO to Keynote Licensing Expo 2025 - Seite 2

Collaborations continue to accelerate business as overall licensed product sales have grown year-on-year. Walmart and Primark continue to launch licensed collections to celebrate new arrivals of iconic television, movie and entertainment entities, most recently highlighting "Wicked" in a 50-piece apparel collection. Furthermore, as of 2024, MINISO has established over 7,000 stores in more than 110 countries.

Sarah Jackson, Global Director of Licensing at Primark, shares, "This year has been another strong one for the industry, with growth driven by exciting collaborations and rapidly evolving consumer trends. At Primark, we continue to expand our license ranges, bringing customers affordable products that celebrate the brands, content and characters they love. Whether through exclusive collections or engaging in-store experiences, we are always finding new ways to surprise and delight our shoppers. I am looking forward to joining the discussion on how retailers can stay ahead by using licensing to create meaningful experiences and bring something truly unique to the high street."

"At Hasbro, we are deeply committed to understanding our fans, which means keeping on the pulse of the future of play and retail. As a global brand owner, we have a unique vantage point, balancing both our role as a licensor and our work with leading retailers. This gives us a strong understanding of the challenges and opportunities retailers face today. Insights we have gleaned from consumer analytics, coupled with broader market trends, point to a retail environment that is evolving at an unprecedented pace. That is why I am excited to moderate this conversation and bring together a diverse array of perspectives from some of the world's leading retailers. Together, we will explore how licensing can help brands navigate these shifts and come out on top," adds Marianne James, Senior Vice President of Global Licensing, Hasbro.

Foto: Accesswire

Brands already signed on to exhibit at Licensing Expo include Amazon, Bandai Namco, BBC Studios, CAA, Crayola, Crunchyroll, Hasbro, Jazwares, LEGO, Minecraft, Moonbug, NASCAR, Paramount, Pokémon, Riot Games, Sanrio, SEGA, Sony Pictures and 200+ more.

Retail giants are adapting strategies to engage the modern shopper and drive success in an increasingly digital world. Top retailers in attendance at Licensing Expo include Amazon, Burlington Stores, GameStop, Hallmark Cards, Hot Topic, Inditex, Kohls, Lids, Lowes, Macy's, Target, TJX and Urban Outfitters, shopping the show floor to spark new licensing deals, driving consumer engagement and bringing new life to the way brands connect with audiences.