KWS underpins world-leading market position for sugarbeet seeds with further innovation

EQS-News: KWS SAAT SE & Co. KGaA / Key word(s): Product Launch KWS underpins world-leading market position for sugarbeet seeds with further innovation 27.02.2025 / 07:55 CET/CEST The issuer is solely responsible for the content of this announcement. New combination varieties combine the advantages of the successful CONVISO SMART system with high Cercospora protection (CR+) Product launch in several European markets for the upcoming growing season Further European roll-out planned in the coming years Unique product innovation strengthens future growth in the sugarbeet segment Following the outstanding market success of the CONVISO SMART system for effective and sustainable weed control and the variety portfolio with high Cercospora protection based on CR+ genetics, KWS is further expanding its innovation leadership in sugarbeet seeds with the introduction of combination varieties.

With this year's growing season, highly innovative varieties are available in several European countries that combine the advantages of the CONVISO SMART system with the high Cercospora protection of CR+. With the slogan "The ultimate DUO", KWS advertises the combination of these two important product segments.

"CONVISO SMART and CR+ are already unique success stories that demonstrate our market-leading innovative strength in the breeding of sugarbeet seeds," explained Dr. Peter Hofmann, Member of the Executive Board, who is also responsible for the Sugarbeet Business Unit. "With the introduction of new combination varieties, we are supporting sustainable and competitive sugarbeet cultivation in Europe and at the same time strengthening our future growth."

The new varieties will be offered in the 2025 growing season in the markets of Germany, Austria, the Czech Republic, Poland, Italy, Romania and Slovakia, with other markets to follow in the coming years.

Additional information:

The CONVISO SMART system, developed by KWS and Bayer CropScience, offers an efficient and sustainable way to control weeds in sugarbeet cultivation. The use of the system can increase the effectiveness of sugarbeet compared to classic weed control and at the same time reduce the number of treatments and the application rate of herbicides and thus chemical pesticides.