naoo AG Expands Influence with Kingfluencers AG Acquisition

• naoo AG has acquired 87% of Kingfluencers AG, a leading influencer agency in Switzerland, to expand its ecosystem into influencer marketing.
• The acquisition is expected to generate approximately CHF 10 million in revenue for naoo in 2025.
• Kingfluencers has a strong client base, including brands like Nestlé, L’Oréal, Migros, Samsung, and UBS, and achieved over CHF 7 million in revenue in 2024.
• The purchase price for Kingfluencers will be settled through the issuance of 81,092 naoo shares, with a 12-month lock-up period, and naoo plans to acquire the remaining shares in a second step.
• Kingfluencers will continue to operate with its current management and employees, and naoo will provide a loan of CHF 0.3 million, with an additional CHF 0.9 million planned for 2025.
• The acquisition is part of naoo's growth strategy, aiming to strengthen its market position and expand further into Germany and other markets.