VARTA's New Portfolio Simplifies Battery Selection

• New colour-coded portfolio simplifying selection of low-voltage vehicle batteries for wholesalers, workshops, and fleets.
• Addressing the demand for Advanced Batteries ensuring optimised performance for modern vehicle requirements.
• Addition of new AGM and EFB batteries for the latest automotive and heavy-duty applications.

HANOVER, Germany, April 3, 2025 /PRNewswire/ -- VARTA Automotive has introduced its new product portfolio to the market designed to streamline choices for wholesalers, motor factors, workshops, and fleet operators. The new approach ensures easy identification and selection of suitable batteries for modern vehicles. VARTA is Clarios' leading brand in Europe reinforcing Clarios' position as the world's largest, most technologically advanced and responsible low-voltage battery manufacturer, with over a 130-year legacy of innovation and growth.

A Clearly Structured Portfolio for Every Application

Recognising the need for various battery requirements resulting from the growing complexity of vehicles, VARTA has introduced a clear, technology-driven portfolio structure featuring a new striking colour-coded labelling approach.

• SLI (Starting. Lighting. Ignition) batteries with a blue label are conventional, flooded batteries that ensure reliable starting power for conventional vehicles, while EFB (Enhanced Flooded Battery) variant with a silver label enhances performance in Start-Stop vehicles and commercial vehicles with basic hoteling functions.
• AGM (Absorbent Glass Mat) batteries that now have a gold label are designed for high-demand applications, including advanced Start-Stop systems, highly equipped commercial vehicles, and electrical consumers in EVs.
• A brand-new addition is the Li-Ion battery (orange label), arriving later this year, that is tailored for deep-cycle off-grid Leisure applications such as motorhomes and marine use, offering superior energy storage and smart connectivity via a Bluetooth App for end consumers. This clear labelling system simplifies the selection process, reducing complexity both in-store and online.

Theres Gosztonyi, Vice President Aftermarket EMEA at Clarios, emphasised the significance of these improvements: "With this new portfolio, we are simplifying the battery selection – and setting a new benchmark in the aftermarket. Now, our customers can navigate the product range more easily, making the best decision to enhance vehicle performance and to increase reliability."