Adobe Revolutionizes AI-Assisted Creativity with Firefly, the All-In-One Home for AI Content Creation, with New Partner and Firefly Models

Today, at its MAX London creativity conference, Adobe (Nasdaq:ADBE) showcased the new Firefly, the all-in-one app for AI-assisted content ideation, creation and production. Firefly empowers creators to generate images, video, audio and vectors from a single place with unmatched creative control, iterate on their creations across Adobe’s creative apps and seamlessly deliver them into production. Adobe now delivers the most comprehensive creative AI platform in the industry, with its commercially safe family of Firefly models, the choice of partner models including Google Cloud and OpenAI and AI-powered tools deeply integrated into Creative Cloud apps.

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Firefly includes all of Adobe’s commercially safe creative AI models, including the new Firefly Image Model 4 for lifelike images, the new Firefly Image Model 4 Ultra for impeccable detail and complexity and the Firefly Video Model which generates footage from text prompts and images with unmatched creative control – all of which are generally available today. Firefly also provides creative professionals with the choice to explore in different aesthetic styles using models from partners, with Google Cloud and OpenAI models available today and models from partners including fal.ai, Ideogram, Luma, Pika and Runway available in the coming months. The all-new Firefly Boards, now in public beta in Firefly, gives creators an AI-first surface for moodboarding, exploring creative concepts, iterating on hundreds of variations at once and collaborating on ideation.

“With Firefly, we set out to transform creators’ experience by bringing image, video, audio and vector generation together in a one-stop-shop for AI-assisted creativity,” said David Wadhwani, president of digital media. “The new Firefly models and the integration of partner models give our users the ultimate choice as they bring their visions to life.”

By unifying image, video, audio and vector generation and providing unmatched creative control, Firefly empowers creative professionals to work more productively and with an unmatched degree of precision. Seamlessly integrated with Photoshop, Premiere Pro, Express and Adobe’s other creative applications, it offers AI-powered assistance throughout every stage of the content creation process – from ideation through production. Firefly’s commercially safe models power capabilities ranging from Structure and Style Reference that empower professionals to guide Firefly’s outputs based on reference images, the power to control the precise camera angles of generated images and videos, the ability to specify start and end frames of generated videos and the ability to translate audio and video into an array of languages.