iMENA Restructures as Saudi CJSC and Announces First Tranche of Pre-IPO Capital Increase

• $135M Capital Raise, Comprised of Private Placement and In-Kind Contributions, Aims at Increasing iMENA's Shareholding in Existing Businesses
• Company completes restructuring into a Saudi company, iMENA Holding
• Transformation part of evolution into regional digital powerhouse.

RIYADH, Saudi Arabia, April 27, 2025 /PRNewswire/ -- iMENA Group ("iMENA"), a regional leader in digital platforms in the MENA region, has raised $135 million from Sanabil Investments, a wholly owned company by the Public Investment Fund (PIF), FJ Labs, a global venture capital firm known for backing category-leading marketplace and network-effect platforms, and Saygin Yalcin, the founder and CEO of SellAnyCar, and a number of other leading Saudi investors.

The capital raise is compromised of a private placement and in-kind contributions and is the first tranche of a pre-IPO funding round. The new funding round will be used to increase iMENA's shareholding in its three high-performing businesses: OpenSooq, SellAnyCar, and Jeeny; to drive vertical and geographic expansion; and to improve synergies across its platforms.

iMENA confirmed that it has now restructured into a Saudi Closed Joint Stock Company (CJSC) under the name of iMENA Holding. This transformation marks a major milestone in the company's evolution into a regional digital powerhouse, ahead of a potential public listing. Furthermore Saygin Yalcin will also join iMENA's Board of Directors and management committee to help drive strategic direction for the company.

Nasir Alsharif, Chairman of iMENA Holding said: "This transaction marks an important inflection point for iMENA in its journey to IPO-readiness by taking advantage of the great opportunities provided by the Kingdom's Vision (2030) and in cooperation with the largest investment entities. We are shaping the future of the region's digital economy as a platform of internet marketplaces driving innovation at pace and at scale. The high growth and profitability of our businesses, in sectors and markets within which we have high conviction, provides material value creation opportunities and an exciting pathway for us to accelerate forward."