HomeToGo debuts its latest innovation on its journey towards building a fully AI-powered marketplace

EQS-Media / 29.04.2025 / 12:30 CET/CEST Introducing AI Filter: HomeToGo debuts its latest innovation on its journey towards building a fully AI-powered marketplace Luxembourg, 29 April 2025 - HomeToGo SE (Frankfurt Stock Exchange: HTG), the SaaS-enabled Marketplace with the world’s largest selection of vacation rentals, today announced it has launched its AI Filter product in beta. The AI-powered filter, which empowers travelers to hyper-personalize any search for vacation rentals with natural language, is the latest addition to its suite of AI product innovations on the HomeToGo Marketplace.

Available directly in HomeToGo’s filters menu, AI Filter allows travelers to create personalized search filters by describing what they’re looking for in their own words. AI Filter then uses AI-powered classification technology - for instance, for images - to instantly surface vacation rental matches tailored to the traveler’s unique preferences. For example, travelers can now filter for highly specific requests such as “hardwood floors,” “outdoor shower,” or “pizza oven,” - and also combine all of these in a natural language sentence - to quickly and seamlessly discover homes with the features that matter most to them.

In addition to streamlining the search experience for travelers, AI Filter also offers a significant value-add for HomeToGo’s partners. By highlighting listings with standout features that travelers are actively searching for, AI Filter drives greater visibility and boosts booking potential across the Company’s Marketplace.

As the summer high season approaches, the tool is already providing valuable insights during its beta testing by highlighting the particular preferences and priorities of travel planners. Early data from users across the German and U.S. markets show that some of the more unique features travelers are searching for include game rooms, saunas, fenced yards, king beds, golf carts, double vanities, exposed brick walls, pools with a sea view, and outdoor televisions.