naoo launches its proprietary strategic AI data platform Gaia

EQS-News: naoo AG / Key word(s): Miscellaneous/Miscellaneous naoo launches its proprietary strategic AI data platform Gaia 06.05.2025 / 10:16 CET/CEST The issuer is solely responsible for the content of this announcement. naoo launches its proprietary strategic AI data platform Gaia

• With Gaia, naoo has developed its own data architecture for an intelligent, personalized user experience
• Designed to support millions of users with real-time capabilities
• Closely integrated with the naooSense algorithm, which is built on Gaia and forms the core of the AI strategy

Zurich, May 6, 2025 – naoo AG («naoo»; ISIN: CH1323306329; Ticker: NAO), a Swiss social media innovator, will put its newly developed data platform Gaia into operation later this May. In the future, Gaia will serve as the architectural foundation for all AI-powered features of naoo. This new data infrastructure enables naoo to deliver scalable analytics, intelligent recommendations, and personalized user experiences across the entire platform.

Gaia transforms naoo into a learning and adaptive social media app, capable of understanding user behavior and deriving relevant content in real time. The data architecture built with Gaia can process billions of interactions from millions of users around the clock within seconds, while continuously learning from this data.

"Gaia is the next important milestone on our AI roadmap. The new data platform gives us better structure, scalability, and consistency – the foundation for AI to operate at the highest level. It’s another step toward making naoo a platform that dynamically adapts to each individual user," says Gabriel Höhener, Chief Product Officer at naoo.

Gaia’s concept is based on a modern, multi-layered lakehouse architecture – a hybrid data model that combines the structured and high-performance queries of data warehouses with the flexible storage of large datasets in data lakes. This allows operational and analytical data to be merged into a single system, where user interactions, content metadata, and social connections can be structured, enriched, and analyzed. This applies to both historical evaluations and real-time feedback and AI models.