Samsara Launches Recognition for Drivers to Help Fleets Build Safer, More Engaged Driver Cultures

Samsara Inc. ("Samsara") (NYSE: IOT), the pioneer of the Connected Operations Platform, today announced the global launch of Recognition, a new feature designed to help fleets celebrate safe driving behavior and strengthen driver engagement—without adding administrative overhead.

With driver turnover remaining one of the industry's toughest challenges—reaching rates as high as 94%¹ at large truckload carriers—fleets are urgently seeking new ways to improve retention. In addition to investing in tools to help fleets manage risks, Samsara is doubling down on a driver-first approach by empowering managers to recognize and reward high performance in real time.

Research shows that well-recognized employees are 45% less likely to leave their jobs², and companies with high engagement see 48% fewer safety incidents³. Recognition builds on this insight by giving safety leaders a simple, scalable way to reinforce the behaviors that matter—helping fleets improve morale, build trust, and keep drivers and communities safe.

“Recognition represents a shift in how fleets can foster a culture of safety,” said Johan Land, SVP of Product and Engineering at Samsara. “Rather than focusing solely on correcting risky behavior, we’re giving safety leaders tools to celebrate drivers for what’s going well—boosting morale, building trust, and reinforcing the habits that keep drivers and communities safe.”

Technology That Celebrates Drivers, Backed by Real-Time Data

Recognition uses real-time driver data and AI-driven performance insights to help managers identify key moments worth celebrating—such as safe driving streaks, major improvements, or consistent compliance with Hours of Service (HOS) regulations. These insights make it easy for managers to deliver timely, meaningful recognition through the Samsara Driver App.

Key capabilities include:

• Streaks and Milestones – Surfaces patterns in safe speed, focused driving, HOS compliance, and fuel-efficient behavior—so managers can act quickly.
• Personalized Kudos – Coaches can add customized messages, turning data into meaningful, motivating moments.
• Shared Visibility – Drivers and managers can track performance milestones through intuitive dashboards and mobile views.

Proven Results Across the Industry