SOBRsafe Adds Corporate Strategist and Governance Veteran Kris Pederson to Board of Directors

Appointed Dr. Benjamin Sanchez as a Scientific Advisor

DENVER, CO / ACCESS Newswire / May 13, 2025 / SOBR Safe, Inc. (NASDAQ:SOBR) ("SOBRsafe" or the "Company"), the leader in next-generation alcohol detection technology, has appointed Kris Pederson to its Board of Directors (the "Board"), effective May 1, 2025. Ms. Pederson will also serve as chairperson of the Company's Nominating and Corporate Governance Committee.

Kris Pederson is a nationally recognized corporate director bringing 30 years of management consulting, auditing, financial analysis and corporate board experience. In her tenure as a former partner at the leading global professional services firm, EY, she led the firm's Center for Board Matters and prior, the EY Americas Strategy Consulting practice, focusing on strategy definition, digital transformation, risk management, mergers and acquisitions governance, and board performance. She also spearheaded strategic transformation practices and several global management consulting practices as a Vice President and Partner at IBM (NYSE: IBM), a leading provider of global hybrid cloud and AI, and consulting expertise. And before that, served as a strategy partner at PriceWaterhouseCoopers, another of the Big 4 professional services firms, similar to EY.

Ms. Pederson has been recognized by the National Association of Corporate Directors as a leading governance professional and was honored with Consulting Magazine's Lifetime Achievement Award and included among their Top 25 Consultants. She holds a BA from UCLA and an MBA from Harvard Business School.

"Kris' appointment brings a valuable combination of governance, strategic consulting, and operational leadership to our Board of Directors," said SOBRsafe Chairman and CEO David Gandini. "Her insights into digital innovation and strategic execution will be a critical asset as we continue to scale and refine the SOBRsafe brand, positioning us for long-term sustainable growth."

"SOBRsafe's technology is addressing the pressing need for preventative safety solutions in today's workplaces and communities," said Kris Pederson. "The Company's proactive approach to accountability and prevention aligns with where governance and technology must intersect today, and I look forward to helping guide SOBRsafe's continued evolution and impact."

In addition to joining the SOBRsafe Board, Kris currently serves on the NASDAQ Governance Advisory Council, the National Association of Corporate Directors (NACD) Colorado, the NFL Alumni Association, and the Harvard Business School Alumni Board. She previously served on the Boards of Great Western Bank, now First Interstate Bank, Windward Reports; now Apryse; and the Association of Mechanical Engineers (ASME).