EngageLab Supercharges Global E-commerce with Smart Push and Push Plan Features for AppPush & WebPush, Boosting Click-Through Rates by Over 30%

SINGAPORE, May 16, 2025 (GLOBE NEWSWIRE) -- As global e-commerce gears up for a series of major shopping seasons, EngageLab, a leading customer engagement solutions provider recently launched two powerful new features for its AppPush and WebPush products: Smart Push and Push Plan. These enhancements are designed to help global e-commerce businesses significantly improve user engagement, marketing efficiency, and conversion rates, with early adopters already reporting click-through rate increases of over 30%.

With major sales events like TikTok's multi-country Summer Sale (June-July), Amazon Prime Day (July), the North American Back-to-School season (July-September), and Southeast Asia's mega-sales (September) on platforms like Shopee, Lazada, and TikTok Shop rapidly approaching, e-commerce businesses are seeking more intelligent ways to cut through the noise and maximize their marketing ROI. EngageLab's new features directly address the challenges of optimizing message delivery and managing complex promotional campaigns.

Feature 1: Smart Push – Deliver Messages at the "Golden Moment"
EngageLab’s new Smart Push capability eliminates the guesswork in scheduling push notifications. By analyzing users' recent activity patterns and usage habits, the smart feature predicts the optimal time each user is most likely to be active and engaged. Messages are then delivered precisely according to the user's local time zone, ensuring notifications arrive at their personal "golden moment."

Key Advantages:

• Higher Click-Through Rates: Delivering messages when users are most active significantly increases visibility and interaction. Clients testing this feature have seen click-through rates improve by over 30%.
• Increased Conversion Efficiency: Capturing user attention at peak engagement times leads to more effective down-funnel conversions.
• Enhanced User Experience: Avoids inopportune interruptions, fostering positive brand perception.
• New User Friendly: For users without historical data, businesses can still opt for immediate delivery, a specific scheduled time, or a time based on the end-user's local time zone.

This feature is now available for a limited-time free trial via the EngageLab dashboard.