Vertiqal Studios Sees Long-Term Growth on Snapchat
Toronto, Ontario--(Newsfile Corp. - May 16, 2025) - Vertiqal Studios Corp. (TSX: VRTS) (OTC Pink: VERTF) (FSE: 9PY0) ("the Company") Vertiqal Studios, a leading digital-channel network and video-production studio, as well as the owners of North America's largest gaming and lifestyle network on social media, has announced its financial results for the three months ended March 31, 2025. With positive momentum in the Programmatic revenue stream, a partnership with CrossMedia, the largest minority-owned agency in the US, and the seasonal upswing typically seen in Direct Media advertising during the fall and winter months, the Company anticipates strong growth through the remainder of the year.
"Following Snapchat's decision to prioritize the Snapchat Discover ecosystem, within which Vertiqal is one of the largest publishers, management is increasingly optimistic about multi-year growth for our Snap channel offering," said Jon Dwyer, Chairman & CEO of Vertiqal Studios, "our strategic partnership with Cross Media, Snapchat re-prioritizing Discover, and the fact we own an audience of 52 million people across TikTok, Snapchat, and Instagram, 75% of which live in the US, solidifies Vertiqal's position in the US media market."
Key Financial Highlights (Year over Year)
Below is a summary of the financial results for the three months ended March 31, 2025, and March 31, 2024.
|
Three months ended March 31, 2025 |
Three months ended March 31, 2024 |
Revenues | $705,845 | $842,909 |
Gross Profit | 567,186 | $654,845 |
Total Expenses | $1,880,599 | $1,250,090 |
Net Loss | ($1,313,413) | ($513,047) |
EBITDA | ($561,547) | ($213,754) |
Financial Highlights of Q1 2025:
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Revenue Composition and Growth: Vertiqal Studios reported a 16% decrease in revenue compared to first quarter of 2024. This decrease was witnessed as Snapchat indicated the platform was to merge the fourth and fifth tabs, Discover and Spotlight, respectively, creating a programmatic/sell-direct ecosystem. Snapchat left the platform's monetization structure unchanged; however, the market saw a significant decrease in CPM in January and February 2025. Vertiqal saw revenue increase significantly on Snapchat in March, producing 101% revenue year over year.