New Report Reveals Shifting Dynamics in U.S. Fashion Consumer Behavior

Industry-leading market analysis from the Informa Markets’ fashion portfolio provides essential insights for fashion industry decision-makers

NEW YORK, NY / ACCESS Newswire / May 21, 2025 / A comprehensive new study from the Informa Markets' fashion portfolio, the premier resource for wholesale fashion industry education and B2B events including MAGIC Las Vegas, reveals significant shifts in consumer behavior and digital adoption across the U.S. fashion landscape. The "2025 U.S. Fashion Consumer Outlook Report" delivers critical market intelligence based on an extensive survey of 800 American consumers, combined with in-depth industry analysis.

Among key findings across men's and women's markets, the report also explores digital commerce, cost, impact and technology, as these categories emerge as dominant forces reshaping consumer behavior.

Foto: Accesswire

Digital Commerce Continues to Lead in Retail Landscape

The retail landscape continues to evolve dramatically, with digital channels now dominating consumer preferences. A significant 55% of consumers show a clear preference for online retail platforms, while half of all shoppers prioritize purchasing directly from brand websites. This digital transformation extends to social commerce, where 38% of consumers actively engage with platforms like Instagram Shopping and TikTok Shop, though these remain secondary to traditional purchasing channels.

Consumer Priorities: Balancing Cost and Consciousness

In today's market, price dominates consumer decision-making, with 40% of shoppers citing affordability as a primary consideration in fashion purchases. Environmental consciousness also remains top of mind with 32% of consumers factoring ethical production into decisions, the data reveals a clear ceiling on sustainable spending where most shoppers are willing to pay up to a 10% premium for eco-friendly options. Preference in price sensitivity is driving strategic shopping behaviors, as consumers carefully evaluate purchases through metrics increasingly focused on value-driven purchases, seeking out discounts and evaluating cost-per-wear ratios, demonstrating that even as sustainability awareness grows, economic considerations remain the decisive factor in fashion purchasing decisions.