e.l.f. Revs Up Support for Katherine Legge at NASCAR’s Coca-Cola 600 Weekend - Seite 2

"My ongoing partnership with e.l.f. is truly astonishing," said Legge. "Our shared passion for motorsports and dedication to Empowering.Legendary.Females. has allowed us to make a significant impact on so many people. Together, we are breaking barriers and championing representation like never before. I'm incredibly proud to be part of this movement, as we inspire and empower women to achieve greatness in the sport and beyond.”

Can’t make it to the Coca-Cola 600 weekend? e.l.f. invites its community to race Legge’s virtual car and catch her avatar in e.l.f. UP!, its Roblox experience. The brand also partnered with Drive World, one of the largest racing games on Roblox, to engage the racing community to join the race. Complete the Coca-Cola 600 quest and like e.l.f. UP! to win Legge’s car as a skin in Drive World for a limited time.

Throughout the weekend, e.l.f. will also livestream from the Power Grip Garage activation on the e.l.f. you! Twitch channel, inviting an even larger community to join in on the action.

The brand is making sure Power Grip lovers everywhere can fuel their look with a chance to win big!* See the official sweepstakes rules and prize description here.

New Jumbo Power Grip Primer is available to Beauty Squad members on May 22 and online at elfcosmetics.com on May 26.

Legge hosts “Throttle Therapy with Katherine Legge” as part of iHeart Women’s Sports Audio Network. Check out her recent conversation with e.l.f.’s Chief Integrated Marketing Officer, Patrick O’Keefe here.

Legge’s upcoming races:

Saturday, May 31, 2025: Nashville (NASCAR Xfinity)
Sunday, June 15, 2025: Mexico/Autodromo (NASCAR Cup)
Sunday, July 7, 2025: Chicago (NASCAR Cup)
Sunday, July 13, 2025: Sonoma, CA (NASCAR Cup)

For more information about e.l.f. and Legge, please visit elfbeauty.com or katherinelegge.com.

About e.l.f. Cosmetics

e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free. We are proud to have products made in Fair Trade Certified facilities. Learn more at www.elfcosmetics.com.