naoo AG Significantly Increases Order Intake in Early 2025

EQS-News: naoo AG / Key word(s): Incoming Orders/Miscellaneous naoo AG Significantly Increases Order Intake in Early 2025 27.05.2025 / 09:10 CET/CEST The issuer is solely responsible for the content of this announcement. Media Release

naoo AG Significantly Increases Order Intake in Early 2025

• naoo Group's order intake rises by 12.3% year-over-year in Q1 2025 to CHF 4.49 million
• Number of commissioned customer campaigns up 39.9%
• Strategic integration of Kingfluencers shows strong operational impact
• Strong growth in influencer markets worldwide and in the DACH region

Zug/Zurich, May 27, 2025 – naoo AG (ISIN: CH1323306329, WKN: A40NNU) significantly improved its operational performance in the first quarter of 2025. This is also reflected in a substantial increase in the Group's order intake, which includes its recently acquired subsidiary Kingfluencers AG. In the first three months of 2025 alone, order intake reached CHF 4.49 million – an increase of 12.3% compared to the same quarter of the previous year.

The number of advertising campaign contracts signed reached 298 in Q1 2025, nearly matching the total for the full year 2024, and up 39.9% from the previous year’s quarter (213 campaigns). This positive development highlights not only strong demand from advertisers but also the growing execution capabilities within the naoo Group.

Clients in the first quarter included well-known companies such as Nestlé, BMW, Migros, Coop, and Sunrise. Particularly in demand were ambassador campaigns, influencer-driven event activations, and integrated multichannel campaigns centered around audience-specific content and events.

The influencer marketing conducted in cooperation with subsidiary Kingfluencers and implemented via the naoo platform is becoming an integral part of efficient and targeted brand communication both globally and regionally. According to the latest 2025 Influencer Marketing Benchmark Report by Influencer Marketing Hub, the global market volume is projected to reach USD 32.55 billion in 2025 – a growth of over 35% compared to the previous year. In the DACH region, market studies estimate a market volume of over EUR 1.3 billion in 2025 – with annual growth rates of 12 to 15%. This dynamic market environment offers ideal conditions for the naoo Group to further expand its position as an innovation-driven social media provider with impact at all levels.