Leifheit AG enters the dust segment with the new product innovation SUPERDUSTER

EQS-News: Leifheit Aktiengesellschaft / Key word(s): Product Launch Leifheit AG enters the dust segment with the new product innovation SUPERDUSTER 03.06.2025 / 11:23 CET/CEST The issuer is solely responsible for the content of this announcement. Leifheit AG enters the dust segment with the new product innovation SUPERDUSTER

• New product for dusting surfaces and floors successfully launched
• Product innovation meets growing consumer demand for sustainability:
  washable covers and handle made of recycled plastic
• Consistent implementation of the innovation strategy as an important growth driver

 

Nassau, 3 June 2025 – Leifheit AG (ISIN DE0006464506), one of the leading brand suppliers of household products in Europe, has launched the SUPERDUSTER for dusting surfaces and floors. With this new product, the company is entering the dust market segment and consistently pressing ahead with the expansion of its innovation pipeline as part of its corporate strategy.

With an estimated market volume of over EUR 200 million in Europe alone, the dust segment constitutes a very attractive market for Leifheit within the strategic core category of mechanical cleaning. A survey conducted by Leifheit also emphasises its economic importance: 73% of households surveyed dust at least once a week. This revealed growing environmental awareness among consumers and a clear trend towards reusable products for household cleaning.

Alexander Reindler, CEO of Leifheit AG, says: “The SUPERDUSTER is our latest effective product innovation to be launched on the market, increasing our number of new products. We want to grow profitably in the European markets with continuous innovations in our two core segments of mechanical cleaning and laundry care. Many consumers dislike the throwaway culture – even when it comes to dusting. As such, we believe that our new duster with its sustainable product design will offer real added value and great potential for further business development. This view has already been confirmed by our retail partners’ keen interest.”