Moloco Partners with Xiaomi's International Internet Business Department to Drive Growth for Millions of Mobile Apps

Together, Xiaomi and Moloco Will Further Enhance Global Ad Performance Optimization with Advanced Machine Learning Technology

BEIJING, June 3, 2025 /PRNewswire/ -- Moloco, a leader in operational machine learning (ML) and advertising technology, today announced a global strategic partnership with Xiaomi's International Internet Business Department. As a global leader in smartphones and smart devices, Xiaomi currently reaches over 718 million monthly active users worldwide. Collaborating to support the growth of developers in global markets, the partnership will offer more efficient advertising solutions, enabling brands to both reach a broader audience and significantly deepen user engagement. Given Xiaomi's market leadership in 100+ countries and regions worldwide, this partnership will fully utilize its global resources to help brands more accurately reach their target audiences, enhance user engagement, and maximize advertising performance.

Through this partnership, Moloco integrates its advanced machine learning algorithms to enhance the monetization value of Xiaomi's inventory by offering more personalized and effective ad targeting. By leveraging Xiaomi's robust advertising and content service platforms, Moloco delivers highly targeted ad placements on GetApps, Xiaomi's overseas app store, designed to help developers drive more app downloads. At the same time, Moloco's advertisers are able to benefit from this partnership by gaining access to Xiaomi's extensive global user base with high-quality ad placements.

Through its "Human x Car x Home" Smart Ecosystem strategy, Xiaomi continues to expand the boundaries of its ecosystem. Not only does Xiaomi maintain a leading position in the global smartphone market, but the company is also diversifying its portfolio by branching out into innovative products such as electric vehicles, including the Xiaomi SU7. Moloco, with its advanced machine learning capabilities, will help optimize Xiaomi's advertising efforts to boost performance across its vast ecosystem. Moloco's advertising platform has now been integrated with Xiaomi's overseas app store (GetApps), in-app ads, and lock screen ads, providing advertisers with a range of high-quality advertising channels.