Real NFL Data Powers EA SPORTS Madden NFL 26 to New Heights Featuring All New QB DNA and Coach DNA

Electronic Arts Inc. (NASDAQ: EA) and EA SPORTS today unveiled EA SPORTS Madden NFL 26, launching worldwide on August 14, 2025, for PlayStation5, Xbox Series X|S, Nintendo Switch 2, and PC via EA app for Windows, Steam, and Epic Games Store. Powered by a new AI-driven machine learning system trained on nearly a decade of real NFL data, Madden NFL 26 introduces QB DNA and Coach DNA, delivering authentic quarterback behaviors and adaptive coaching strategies. Madden NFL 26 is “Built from Sundays” to produce the realest Madden to date through AI-driven systems, explosive gameplay, and authentic NFL atmospheres.

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Justin Jefferson's authentic pre-game runout embodies team-specific NFL atmospheres coming to life in Madden NFL 26.

“Madden NFL 26 represents a leap forward in delivering the authenticity and control our players crave,” said Daryl Holt, SVP and Group GM, EA SPORTS. “QB DNA and Coach DNA, combined with explosive movement and physics-based interactions, create the most lifelike NFL experience yet. With deeper modes and true-to-life presentation, Madden NFL 26 delivers an NFL experience that’s as close to the real thing as it gets.”

Madden NFL 26 gameplay redefines NFL simulation with cutting-edge features powered by advanced physics and AI-powered machine learning systems:

• Coach DNA: Coaches employ real philosophies, backed by nearly a decade of NFL data, with styles like Dan Campbell's aggressive fourth-down calls and Kevin O'Connell's creative offense, adding strategic depth. Dynamic coach suggestions and multi-player counters provide smart play recommendations based on game situations and opponent tendencies, countering repetitive tactics.
• QB DNA: The most iconic position in sports comes to life with signature throwing motions, pocket presence, scrambling styles, authentic arm slots and more. An All-New traits system powers authentic behavior like you see every Sunday, from Josh Allen’s powerful arm to Lamar Jackson’s agile evasions. This is the most lifelike quarterback experience in franchise history.
• Explosive NFL Movement: Captures the league’s unmatched athleticism, letting you feel the raw power and precision of every burst. From game-changing cuts to electrifying runs, you create the impact that defines Sunday’s Superstars, putting you in control of gamechanging NFL speed.
• Physics Expansion: Physics-based interactions, including catch tackles, stiff-arms, and trucks, deliver authentic contact outcomes, while new mechanics like Custom Defensive Zones along with new knockouts and swats take pass coverage to a whole new level.
• Football Weather: Extreme weather impacts gameplay, with snow, fog, and wet conditions affecting visibility, movement, stamina, and ball security making weather an adversary just like Buffalo and Cleveland in January.
• Foundational Football: New mechanics, including Adaptive Coverage, enhanced D-line Stunts & Twists, and block steering, provide unparalleled realism across offense, defense, and special teams.

Madden NFL 26 introduces a refreshed feature set that immerses players in the heart of the NFL, with deepened modes and engaging live content throughout the year: