Plusgrade and ALL Accor, Accor's loyalty program, partner to expand loyalty rewards exchange for ALL Accor Members

• ALL Accor members can exchange points from more new loyalty programs into Reward points — using Points, a Plusgrade company's industry-leading exchange solutions.
  
  
• Plusgrade continues to lead in hospitality ancillary revenue and loyalty innovation, delivering exceptional customer experiences and revenue growth for partners.

MONTREAL, June 10, 2025 /PRNewswire/ -- Plusgrade, a global leader in ancillary revenue solutions for the travel industry, and ALL Accor, Accor's booking platform and loyalty program, are proud to announce a strategic partnership to introduce an enhanced loyalty exchange solution for members of ALL Accor. This partnership enables members to seamlessly convert points from other participating loyalty programs into Reward points, reinforcing ALL Accor's commitment towards its members and more recognition in loyalty.

Transforming Loyalty Through Seamless Exchanges

Loyalty members want more flexibility, simplicity and choice in how they use their points, and ALL Accor is making that a reality. With Plusgrade's industry-leading exchange technology, ALL Accor members can convert rewards earned from institutions such as Bilt, Capital One and Citi loyalty programs — into Reward points. Plusgrade's loyalty business unit, Points, which specializes in powering loyalty commerce for the world's leading travel brands, powers this solution.  

"Giving loyalty members more ways to use their rewards makes their programs even more valuable," said Ken Harris, Founder and CEO of Plusgrade. "At Plusgrade, we are dedicated to helping travelers maximize their rewards while driving ancillary revenue for our partners. By working with Accor, we're bringing even greater flexibility and choice to ALL Accor members worldwide."

Expanding Value for ALL Accor Members

ALL Accor continues to redefine what it means to be rewarded and recognized, offering members a seamless and rewarding experience across its vast global network of 45 hotels brands and 110+ partners. Built on transparency, flexibility, and a clear, unchanging points scale, the program ensures members always know the value of their rewards. ALL Accor empowers its members to transform their rewards into meaningful and personalized experiences.