FreeWheel Expands Premium CTV Marketplace Through Enhanced Partnerships

Today FreeWheel, a global technology platform for the television advertising industry, announced new and expanded CTV partnerships with leading streaming and platform partners including Fubo, LG Ads, Philo, Plex, TCL Ads, Telly, Wurl and more. These partnerships mark a major expansion of FreeWheel’s premium video marketplace and commitment to unifying the programmatic advertising ecosystem for advertisers, agencies and publishers.

As buyers navigate continually blurry lines between platforms and devices, FreeWheel is committed to simplifying the premium CTV ecosystem to help advertisers of all sizes reach their audiences in high-impact environments. This ranges from enterprise-level buying platforms for agencies through FreeWheel’s Advertiser Suite to small, new-to-video advertisers via Universal Ads, the new, cross-industry TV advertising platform powered by FreeWheel technology.

With these expanded partnerships and capabilities, FreeWheel is ensuring that FreeWheel supply-side platform clients gain unique access to a premium CTV marketplace, while also providing publishers with a streamlined access point to a wide range of demand.

• “FreeWheel is opening the door for even more brands to activate against Fubo’s live CTV sports, news and entertainment content,” said Jennifer Hess, Vice President, Global Ad Operations, Fubo. “We are proud to support this broader initiative that creates synergies across programmatic advertising and taps into forward-thinking solutions like Universal Ads. Together we can connect the buy and sell side in new and valuable ways.”
  
  
• “Philo has always focused on helping brands reach their relevant audiences simply and flexibly across our premium, brand-safe CTV inventory and highly engaged viewership,” said Aulden Kaye Yi, Head of Advertising Partnerships, Philo. “Our partnership with FreeWheel is furthering this mission, creating the opportunity for new advertisers to harness the power of the biggest screen in the house in a streamlined and scalable way.”
  
  
• “Partnering with FreeWheel is a great way to help elevate Plex’s premium FAST & AVOD inventory for buyers,” says Zach Chapman, CRO at Plex. “By upgrading our technology to include self-service capabilities and greater efficiencies, we’re unlocking access to top-tier on-platform demand from partners like Comcast, Locality, and Universal Ads. This is a major step forward in making it easier for buyers to transact and invest more confidently in the streaming TV ecosystem.”