K Wave Media Announces Upcoming Content Lineup and Expands Bitcoin Strategic Reserve Plan

NEW YORK, June 12, 2025 (GLOBE NEWSWIRE) -- K Wave Media (Nasdaq: KWM), a global integrated entertainment company, today announced its upcoming slate of film and drama releases for the second half of 2025. Simultaneously, KWM continues executing its Bitcoin (BTC) Strategic Reserve Plan, reinforcing its unique hybrid growth and financial strategy.

Strengthening Global Content Pipeline

Since its Nasdaq debut on May 14, 2025, KWM has accelerated production across multiple content verticals through its fully integrated platform spanning content investment, production, distribution, and merchandising.

Beginning this summer, KWM will release a diverse lineup targeting both domestic and international audiences via Netflix, major broadcasters, and distributors.

Key titles include:

• Soju Wars (Produced by The Lamp Co., Ltd., distributed by Showbox) — Premiered in late May.
• If We Were (Produced by Covenant Pictures, distributed by Showbox) — Starring Koo Kyo-hwan and Moon Ga-young, directed by Kim Do-young, renowned for Kim Ji-young, Born 1982.
• Trigger (Produced by Bidangil Pictures, starring Kim Nam-gil and Kim Young-kwang) — A hyper-realistic crime drama premiering on Netflix in July 2025 with a budget of KRW 23 billion (approx. USD 17 million).
• Aema (Directed by Lee Hae-young, starring Lee Ha-nee, Bang Hyo-rin, Jin Seon-kyu, and Jo Hyun-chul) — Set in the 1980s Chungmuro film scene, releasing later this year on Netflix.
• Mary Kills People (Starring Lee Bo-young and Lee Min-ki) — A medical crime drama set to air on MBC.
• The Mediator Project (Starring Han Seok-kyu and Bae Hyun-sung) — An office comedy tackling societal disputes, airing on tvN.

BTC Strategic Reserve: Financial Innovation Meets Content Expansion

Following its IPO, KWM launched a $500 million Standby Equity Purchase Agreement to fund its Bitcoin acquisitions. This BTC-based reserve strategy aims to hedge against inflation and currency risk while providing capital flexibility to fuel content growth.

KWM also announced plans to integrate Bitcoin and approved digital currencies as payment options for its content platforms, merchandise, and K-pop investments — pioneering new monetization models in the Web3 entertainment economy.

“Through our diversified content pipeline, we aim to deepen global audience engagement while building long-term investor value,” said a KWM executive. “Our Bitcoin treasury strategy enhances financial resilience amid global uncertainties, creating a sustainable K-content ecosystem supported by high-margin IP models including remakes, spin-offs, and merchandising.”