Life360 Enhances Ad Platform With Launch of Place Ads and Uplift, Redefining Real-World Targeting and Measurement

Company introduces breakthrough ad tools that deliver brand messages based on real-world behavior and prove in-store impact with deterministic measurement

SAN FRANCISCO, June 12, 2025 (GLOBE NEWSWIRE) -- Life360 (Nasdaq: LIF), the leading family connection and safety company, today announced two category-defining innovations within its ad platform: Place Ads by Life360, a location-based, targeting product that reaches families based on real-world behavior and household context, and Uplift by Life360, a best-in-class footfall attribution tool that closes the loop between media exposure and physical store visits.

Life360’s advertising platform brings brands into the everyday lives of families through context-aware, privacy-first campaigns that show up with value when it matters most. Life360 has an engaged global community of over 83 million monthly active users. On average, members open the app five times per day, making it one of the top 15 U.S. iOS apps by daily engagement. The company powers both PlaceAds by Life360 and Uplift by Life360 with its unique location intelligence, built on continuous first-party signals. Approximately 95% of Life360 members share their location, enabling the always-on, deterministic insights that gives advertisers a level of precision and context that fragmented, third-party models can’t match.

Place Ads by Life360 turn this signal into action. The product delivers timely brand messages triggered by real-world behavior, not just app engagement. By analyzing movement patterns and household-level insights, Place Ads predict what families need based on the places they visit, who they’re with, and where they are likely to go next. Advertisers can tap into true place-based intent, with messaging triggered by key moments like finishing a grocery run, arriving at a sports field, or pulling into a shopping center. Strategic in-app prompts and branded touchpoints ensure messages meet consumers at the right moments when brand relevance is strongest.

Early results prove the model. Uber partnered with Life360 to target airport travelers the moment they landed, booking over 100,000 rides and showcasing how Place Ads by Life360 can deliver real-world value to brands while offering timely, relevant utility to families.

“By connecting advertisers with our members in the moments that matter most, we’re creating value on both sides—helping brands reach the right people at the right time, and helping families navigate everyday life with a little more ease,” said Lauren Antonoff, Chief Operating Officer at Life360. “I’m confident these new tools will help us scale, expanding revenue while making the platform even more useful for the families who rely on us.”