Albertsons Media Collective Launches In-Store Digital Display Network

Albertsons Media Collective, the retail media arm for Albertsons Companies, Inc. (NYSE:ACI), today announced the launch of its in-store digital display network during the Cannes Lions International Festival of Creativity in France. Designed to revolutionize the shopping experience and enhance customer engagement, this initiative underscores an unwavering commitment to creating an engaging and seamless shopping environment for customers. By driving brand visibility, Albertsons Media Collective aims to set new standards in the retail experience.

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Albertsons Media Collective, the retail media arm for Albertsons Companies, announced the launch of its in-store digital display network. Photo Courtesy: Albertsons Companies

In partnership with STRATACACHE, Inc., one of the leading global suppliers of interactive, intelligent shopper engagement experiences and analytic tools, Albertsons Media Collective will power its new in-store advertising solution through a fleet of digital screens. This collaboration leverages STRATACACHE's advanced technology to promote product discovery and create media offerings that allow brand partners of all sizes to participate and engage their customers.

“At Albertsons Cos., we’ve identified a significant opportunity to enhance our in-store customers' shopping experience by delivering relevant and impactful messaging at the point of purchase,” said Jennifer Saenz, Chief Commercial Officer at Albertsons Cos. “Our partnership with STRATACACHE enables brand partners to engage directly with our shoppers at this key moment, providing them with compelling offers, meal inspiration and timely information.”

According to EMARKETER, in-store shoppers are highly attentive to in-store advertising, with 75% of adults likely to notice advertising, as reported by Morning Consult. Additionally, EMARKETER projects in-store retail media spending to exceed $1 billion by 2028. With retail media’s anticipated growth and the substantial opportunities that physical stores present, advertisers are recognizing the potential of this channel.

Albertsons Media Collective’s in-store digital display network pilot will launch this summer in select Albertsons Cos. stores in two key regions, featuring large format premium displays in high traffic areas at impactful touchpoints in the customer journey throughout the store, such as store entry and the produce department. This initiative will not only enhance the shopping experience for customers but also provide valuable insights through advanced measurement capabilities for brand partners, allowing for proof of play, direct sales attribution and sales lift.