Align Technology Launches Integrated Consumer and Professional Brand Campaign Focused on Invisalign Treatment for Kids and Teens

Align Technology, Inc. (“Align”) (Nasdaq: ALGN) a leading global medical device company that designs, manufactures, and sells the Invisalign System of clear aligners, iTero intraoral scanners, and exocad CAD/CAM software for digital orthodontics and restorative dentistry, today announced integrated global professional and consumer campaigns to highlight the unique needs of growing patients and treatment options for meeting those needs and creating new smiles with the Invisalign clear aligner system.

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New “Invisalign for Kids” brand consumer campaign educates parents of younger children about the benefits of Invisalign clear aligners.

“We are proud to launch these complementary Invisalign brand campaigns about the kid and teen-friendly orthodontic solutions from the #1 doctor-recommended clear aligner brand,¹” said Kamal Bhandal, senior vice president, Global Brand, Consumer and Americas Marketing. “Our new “Invisalign for Kids” brand consumer campaign is designed to increase awareness with parents that Invisalign aligners are an effective solution for kids and educate parents about the benefits of Invisalign treatment for kids and teens, including Invisalign Palatal Expander System, Invisalign First, Invisalign System with mandibular advancement, as well as Invisalign Virtual Care to help parents monitor progress – all designed to deliver predictable results and a positive experience for growing children.”

The aspects of Invisalign treatment, from Phase 1 to comprehensive Phase 2, to retention are designed for predictable results and a positive experience while addressing the unique needs of growing children. And with Invisalign aligners, children can enjoy their favorite foods, keep up their oral hygiene, maintain an active lifestyle, and smile and build their confidence.

At the same time, our companion Invisalign “Growing Patients” professional campaign provides doctors with information and awareness about the dedicated range of Invisalign treatment options designed specifically for children and teens from well-established products such as Invisalign First aligners to the latest additions in the growing patient product portfolio, including the Invisalign Palatal Expander System and Invisalign System with mandibular advancement featuring occlusal blocks (“MAOB”).