Wix Further Expands into Vibe Coding with Acquisition of Base44, a Hyper-Growth Startup that Simplifies Web and App Creation with AI

Base44 delivers effortless, code-free digital creation through an intuitive, conversational AI experience, which is expected to expand Wix’s reach to new audiences worldwide

NEW YORK-- Today Wix.com Ltd. (Nasdaq: WIX), the leading SaaS website builder platform globally¹, announced its acquisition of Base44, an AI-powered platform that enables anyone to create fully-functional, custom software solutions and applications using natural language, without the need for traditional coding. The acquisition adds a powerful new arm to Wix’s AI portfolio, expanding its suite of intelligent solutions that empower anyone to build and grow online. 

The tech landscape is undergoing a major transformation as vibe coding gains momentum, shifting creation from manual development to intent-driven software development. This new approach allows people to simply express what they want to build, while intelligent agents do the heavy lifting. As demand grows for tools that turn ideas into reality through conversation and intuition rather than code, Wix is working to make the digital world more accessible and creative than ever before. Read CEO Avishai Abrahami’s blog about his vision and the way Wix is shaping this future here.

Base44’s unique approach offers a fully automated, chat-based interface that manages technical details behind the scenes, from databases and authentication to deployment – removing the need for third-party integrations or manual setup. This groundbreaking approach opens the door for anyone, regardless of technical expertise, to create production-ready, scalable applications quickly and effortlessly. With proven traction in the market, including B2B partnerships with leaders like eToro and SimilarWeb, Base44 is a powerful addition to the Wix AI portfolio – furthering the company’s mission to make innovation accessible to creators and businesses worldwide.

“This acquisition marks a pivotal milestone in Wix’s commitment to transforming creation online,” said Avishai Abrahami, CEO and Co-founder of Wix. “Maor and his team at Base44 bring cutting-edge technology, strong market penetration, and visionary leadership that seamlessly align with Wix’s dedication to enabling users at all levels of expertise to express their intent while intelligent agents manage execution. Maor’s exceptional talent and innovative mindset will reinforce Wix’s mission to push the boundaries of AI-driven creation and  accelerate the evolution of intuitive, intelligent tools that redefine how digital experiences are built and enjoyed.”