Powersports Leader BRP Opens First Flagship Store in Paris

VALCOURT, QC and PARIS, June 18, 2025 /PRNewswire/ -- BRP Inc. (TSX: DOO) (NASDAQ: DOOO) is excited to announce today the opening of its first European flagship store in partnership with its new dealer, Canadian Motors. Located in the heart of Paris at 8 Boulevard du Montparnasse, the new store is set to offer an innovative and immersive brand experience in an exclusive setting. It hosts the Corporation's Can-Am brand with its full range of on-road vehicles, namely the recently introduced Can-Am Pulse and Can-Am Origin electric motorcycles as well as Can-Am Canyon, the newest addition to Can-Am's three-wheel family.

"The opening of our flagship store marks a milestone for BRP in Europe and positions us to continue growing as a global leader in powersports," said Steve Pelletier, Vice President and General Manager International at BRP. "With its prominent location in the heart of the French Capital, and strong focus on our all-new electric motorcycles, this new store enables us to expand our market presence by connecting even more with our community and confirms our long-term investment in Europe."

This flagship store is the first one in Europe in BRP's 22-year history and highlights BRP's rich heritage and leadership in the powersports industry. Designed as a retail, experiential, and demo center, the store, which spans over 144 square meters, underlines BRP's commitment to innovation, premium quality, and next-level relationships with its customers. BRP selected this location to support its market objectives and is pleased to have Canadian Motors operate its dealership from there. Canadian Motors already operates three motorcycle dealerships in France and has a strong experience of selling electric bikes. In addition, BRP will support Canadian Motors with a diverse range of marketing activities, ultimately helping to bring more foot traffic in the door. Currently, BRP has a network of more than 450 dealers and distributors across the EMEA region.

The electric newcomers: Can-Am Pulse and Can-Am Origin

Featured in the flagship store are BRP's brand-new electric motorcycles – the Can-Am Pulse and Can-Am Origin. Both models are available with a power of 11kW as well as 35kW. "French customers will be able to access the 11kW option with their car driver's license and an additional training course of seven hours only, making it the perfect opportunity for Parisian commuters, scooter owners, and anyone else, to step up and experience the feeling and the performance of a real motorcycle," said Edouard Lotthé, Regional Commercial Manager, France, Belgium, Netherlands, Germany and Austria at BRP.