moomoo launches one-stop service for them

Moomoo Australia and New Zealand chief executive officer Michael McCarthy.

SYDNEY, June 19, 2025 (GLOBE NEWSWIRE) -- Investors want to open self-managed super funds, to invest in cryptocurrency, and make use of artificial intelligence, found investment platform moomoo Australia and New Zealand in its recent survey of share investors.

But a key finding was that the complexity and cost of opening a SMSF is stopping those interested in opening a fund from doing so.

SMSF complexity holds investors back

Moomoo aims to simplify the complex setup of SMSFs, which is why 24% of interested Australians say they haven’t opened a fund. At the same time, moomoo and its partners offer a transparent range of fees to reassure the 21% of people that cite costs as their reason for not opening a SMSF.

A key third reason interested Australians hold back from opening a SMSF is not knowing what to invest in (24%). So, moomoo is providing a broad range of news and content, including from SMSF experts, to help investors manage their super to deliver for the long term.

“There are clear, legitimate reasons that even those Australians familiar with share investing and interested in opening a self-managed super fund, haven’t done so. We answer these concerns head on with our trading account service, administration partner services, and sophisticated investing resources,” says moomoo Australia and New Zealand chief executive officer Michael McCarthy.

Not only can investors use moomoo to set up a SMSF trading account, but also our partners for investment guidance, and other services including fund setup, rollovers, reporting, compliance and ongoing management.

They want to make use of artificial intelligence

Most Australian share investors (67%) would use artificial intelligence in their SMSF investing, found moomoo Australia.

Specifically, survey results show a third would use AI for their SMSF investment strategy, while 37% would use it to analyse individual investments. A third would also use AI to help manage the fund, and almost 30% to meet compliance requirements. Just over a quarter of respondents would use AI tools to meet all four needs.

“Australians' recognition of the power of AI to lessen the burden of managing a SMSF is particularly interesting given that they cite the complication of opening a SMSF as a leading reason for not doing so,” explains Mr McCarthy.

“This need comes at the right time for moomoo, with our AI assistant launching this month. Combined with the platform’s other AI-powered features, including our trend projection and market monitoring automation, we’re using the full power of artificial intelligence to really help investors make easier, smarter, more informed trades.”