LQR House Announces Upcoming Strategic Marketing Collaboration With Whiplash Whiskey Ahead of Summer Launch

MIAMI BEACH, FL / ACCESS Newswire / June 23, 2025 / LQR House Inc. (the "Company" or "LQR House") (NASDAQ:YHC), a niche ecommerce platform specializing in the spirits and beverage industry, is pleased to announce a new marketing agreement with Whiplash Whiskey. Under the agreement, LQR House will launch a custom digital multi-platform marketing campaign. Such campaign is intended to support the summer debut of Whiplash's latest product - a whipped cream-flavored whiskey.

Whiplash Whiskey described its products as redefining indulgence with a bold twist, combining the smoothness of premium whiskey with the nostalgic richness of whipped cream. It's a spirit that blurs the line between dessert and drink, making it an ideal candidate for viral content and consumer intrigue.

LQR House will leverage its robust network of influencers, creators, and digital assets to position Whiplash Whiskey as a summer staple. The campaign will be executed through LQR House's proprietary e-commerce platform, CWSpirits.com, with a focus on driving brand awareness, customer engagement, and direct-to-consumer sales.

"At LQR House, we look for brands that break through the noise, and Whiplash Whiskey is exactly that," said Sean Dollinger, CEO of LQR House. "We believe that this product embodies the kind of innovation that resonates with today's consumers-playful, unexpected, and built for shareability. We intend to amplify this launch through curated content, influencer storytelling, and high-conversion e-commerce strategies. We're excited to help Whiplash make a bold entrance this summer."

This collaboration continues LQR House's mission to align with forward-thinking beverage brands that prioritize creativity, quality, and direct consumer connection. Whiplash Whiskey will be available for purchase on CWSpirits.com starting this summer.

About LQR House Inc.

LQR House intends to become a prominent force in the wine and spirits e-commerce sector, epitomized by its flagship alcohol marketplace, cwspirits.com. This platform seamlessly delivers a diverse range of emerging, premium, and luxury spirits, wines, and champagnes from esteemed retail partners like Country Wine & Spirits. Functioning as a technology-driven hub, LQR House utilizes software, data analytics, and artificial intelligence to elevate consumer experience. CWSpirits.com stands out as the go-to destination for modern, convenience-oriented shoppers, providing a curated selection of alcohol products delivered to homes across the United States. Beyond its role in an e-commerce sector, LQR House is a marketing agency with a specialized focus on the alcohol industry. The Company measures campaign success by directly correlating it with sales on CWSpirits.com, demonstrating a return on investment. Backed by an influential network of around 460 figures in the alcohol space, LQR House strategically drives traffic to CWSpirits.com, enhancing brand visibility. LQR House intends to disrupt the traditional landscape of the alcohol industry, driven by its dedication to providing an unparalleled online purchasing experience and delivering tailored marketing solutions.