SEGG Media and David Lloyd Announce Groundbreaking $14M U.S. Expansion Deal

New Boca Raton Sports.com All-Sports Arena Will Combine Elite Fitness, Co-Working Innovation, and World-Class Design

A Media Snippet accompanying this announcement is available by clicking on this link.

LONDON, July 09, 2025 (GLOBE NEWSWIRE) -- SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a leading technology company transforming the global intersection of sports, entertainment and gaming, today announced it has signed a binding Letter of Intent (“LOI”) with David Lloyd, one of the most iconic names in British and European sport and wellness. The terms of the LOI allows SEGG Media to acquire the rights to David Lloyd’s All-Sports Arena in Boca Raton, FL at a $14 million valuation. The agreement marks the launch of the David Lloyd brand into the U.S. market.

The LOI was signed by David Lloyd and Matthew McGahan, Chairman and CEO of SEGG Media, on July 9th during Wimbledon, inside the prestigious Members’ Enclosure. David Lloyd, a member of the All England Lawn Tennis and Croquet Club, personally invited McGahan as his guest for this symbolic occasion. McGahan described the moment as “an honor and a privilege, marking a historic milestone for SEGG Media, the Sports.com brand and David Lloyd himself.”

A First-of-Its-Kind Destination for Sport, Business and Innovation

The facility – a 100,000 square-foot brick-built arena already completed in the heart of Boca Raton – will be branded as “Sports.com All-Sports Arena, designed by David Lloyd.” The venue will be the first of its kind in Florida, blending state-of-the-art sporting infrastructure with cutting-edge co-working and business amenities.

Key features include:

• Indoor padel, basketball, and pickleball courts; climbing walls; and AI-driven golf simulators
• A full-service premium gymnasium designed to David Lloyd’s specifications
• Approximately 10,000 square-foot luxury co-working space, inspired by Dubai’s successful “Nook” model
• Private offices, boardrooms and business services for sports professionals and entrepreneurs
• A unique street food concept, curated and fronted by renowned celebrity chef Todd English
  
  

David Lloyd: A Legacy of Excellence in Fitness and Tennis

David Alan Lloyd is a former professional tennis player, Davis Cup captain, and a lifelong leader in British sport. He founded David Lloyd Leisure in 1982 and opened the first club that year. Today, the brand operates 130 premium health, fitness and racquets clubs — including 101 in the UK and 29 across Europe — and serves over 710,000 members. The business was acquired by Whitbread PLC in 1995 and has since become one of the most recognized names in the health and fitness industry.

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