Vidmob, Kellanova, and MMA Global Collaborate on a Study Proving the Power of Predictive Impact Scoring - Seite 2

Category-level insights revealed that salty snack ads featuring consumption moments and social interaction consistently outperformed others, while sweet snack ads drove better results when emphasizing indulgence and vivid product visuals. These findings helped refine creative briefs and inform media strategy based on brand-specific needs.

“This study illustrates how predictive models can be applied to creative assets at scale,” said Alex Collmer, Founder and CEO of Vidmob. “By analyzing over 20,000 creative decisions in a matter of hours, we’re helping marketers unlock meaningful insights that improve performance, streamline production, and enable more strategic investments in creative.”

The full study findings and implementation recommendations are available in the new report Setting the Standard: Kellanova’s Data-Led Creative Transformation: https://vidblog.vidmob.com/vidmob-resources/kellanova-unlocks-predicti ...

About Vidmob

Vidmob is The Creative Data Company. Its scoring software and analytics have become an essential ingredient in the creative and media decisions of the world’s largest marketers and agencies, as they drive business results through improved creative effectiveness. As the industry leader in creative data, Vidmob’s influence lies in its partnerships and integrations across the digital ad ecosystem, its dozens of proprietary models, and in the most robust design and AI human-reinforcement of its kind.

A portion of every dollar Vidmob receives is used to fund pro bono creative services for non-profits through its 501(c)(3) Vidmob Gives. The company has received over $200 million in venture funding, backed by industry leaders like Adobe, and has received numerous awards including Digiday’s Most Innovative Technology Award, IMA’s Platform of the Year, and Ad Age’s Best places to Work. Learn more about Vidmob at www.vidmob.com and Vidmob Gives at www.vidmob.com/vidmob-gives

About Kellanova:

Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles, Cheez-It, Pop-Tarts, Kellogg's Rice Krispies Treats, RXBAR, Eggo, MorningStar Farms, Special K, Coco Pops, and more, Kellanova’s vision is to become the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2024 were approximately $13 billion.