Venu Holding Corporation to Add Cutting-Edge Digital Product to Its Existing Platform for Music Fans Globally

Venu Holding Corporation ("VENU" or the “Company”) (NYSE American: VENU), a developer, owner, and operator of upscale live music venues and premium hospitality destinations, announced today its intention to launch a digital, blockchain-powered service in early 2026 to extend VENU’s entertainment ecosystem into homes, mobile phones, automobiles, and beyond through new, tokenized layers of membership and rewards for music fans. Leveraging cutting-edge blockchain technologies through partnerships with crypto industry leaders, the service is intended to redefine the concept of digital ownership, allowing fans to engage more directly with the Company’s planned soft ticketing platform - a model that reflects growing demand for flexible, digital-first access to live entertainment.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250820767909/en/

VENU's Ford Amphitheater in Colorado Springs, CO

J.W. Roth, Founder, Chairman, and CEO of VENU, explained, “VENU intends to own the narrative around digital engagement with fans, dramatically improving live-streamed entertainment while unlocking totally new experiences for fan ownership. As we continue to roll out our physical VENU platform, with the opening of three new amphitheaters in 2026 and a target of 25 amphitheaters and 15 indoor entertainment complexes by 2030, we will own over 350,000 seats, which should equate to over 20 million annual tickets sold with over $2 billion in gross ticket sales volume.”

“One of the most exciting opportunities in financial technology is ‘real world asset’ tokenization – the opportunity to use a technology wrapper to bring tangible goods or services to the blockchain, supercharging their utility. The first use-case to achieve product-market fit was dollar-backed stablecoins; today, there are more than $250 billion in circulation. SEC Chairman Paul Atkins said on CNBC this month that ‘tokenization is an innovation,’ and we agree. The next step could be the tokenization of new types of assets, and at VENU, we see an opportunity to potentially tokenize our seats, our soft ticketing platform, and our overall fan experiences.”

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