EQS-News
MARLEY SPOON GROUP SE REPORTS Q2 2025 RESULTS, ACHIEVES POSITIVE +€1.6M EBIT, INCREASING +€4.8M YOY AND SUSTAINING RECORD HIGH CONTRIBUTION MARGIN OF 37.6% (+295 BPS YOY)
- Q2 2025: €1.6M EBIT, +€4.8M YoY, 37.6% margin
- Revenue down 21.6% due to reduced marketing spend
- Customer engagement up: order frequency +5.4% YoY
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EQS-News: Marley Spoon Group SE / Key word(s): Quarter Results LUXEMBOURG, 9 September 2025: Marley Spoon Group SE (“Marley Spoon” or the “Company”), a leading global subscription-based meal kit provider, reports results for the quarter ending 30 June 2025 (“Q2 2025”). |
Q2 2025 HIGHLIGHTS:
- EBIT was €1.6 million, an improvement of €4.8 million vs. prior year;
- Operating EBITDA Margin was 7.8%, a 652 bps improvement vs. prior year, marking seven consecutive positive quarters in a row;
- Contribution Margin reached 37.6%, an increase of 295 bps vs. prior year;
- Net Revenue of €64.2 million, decreasing 21.6% in constant currency vs. prior year, driven by a deliberate reduction in marketing investment of 48.8% and the successful sale of the Chefgood business in Australia on May 26th, 2025;
- Cash Flow from operating activities was €(2.6) million, up €2.4 million vs. prior year, with a quarter-end cash balance of €5.2 million.
Marley Spoon’s CEO, Daniel Raab, commented: “Our global teams continue to drive profitability gains across all aspects of the business, reflected in the +€4.8 million higher EBIT for the quarter. In Q2 we once again enhanced our product and customer experience, leading to +5.8% higher average order value, and strengthened our customer base by increasing average order frequency by +5.4%. Simultaneously, we’ve been able to improve contribution margin by +295 bps and reduce 18.9% G&A costs from both headcount and non-headcount expenses.”
Q2 2025 BUSINESS UPDATE
In the second quarter of 2025, as a result of the deliberate reduction of marketing investments by 48.8%, net revenue reached €64.2 million, a (21.6)% decrease on a constant currency basis compared with the same period in 2024. Nevertheless, customer order frequency continued its upward trend, growing 5.4%, and average order value increased by 5.8%, showcasing the Company’s focus on product and customer experience. These developments are in line with the ongoing plans of controlled and phased reallocation of investment from the Dinnerly brand to Marley Spoon and with the ROI-optimized long-term platform consolidation strategy. ROI for the quarter continues to trend positively in Mealkit, while the Company starts expansion into the Ready to Heat segment through campaigns on a broader assortment.

