e.l.f. Cosmetics, the National Women’s Soccer League and INDIVISA Launch Nationwide Search for the Next Young Soccer Star - Seite 2

"This partnership is about more than finding the next soccer star," said NWSL SVP of Partnerships Matt Soloff. "It's about creating a space for young women to be seen and celebrated while being unapologetically themselves. We're proud to team up with e.l.f. and INDIVISA to launch something that speaks directly to the next generation on their terms and in their voice. That's what the NWSL is all about."

Earlier this year, e.l.f. became the first official makeup and skincare partner of the NWSL and was named Presenting Partner of the NWSL Challenge Cup through 2027. The brand will be on the ground in Kansas City on September 20, 2025, as the KC Current take on the Seattle Reign, continuing to show up for fans with fan-first experiences that celebrate voices on and off the field.

“At Footballco, we believe in the power of sport to inspire, uplift, and drive change — especially for young women whose stories too often go untold,” said Jason Wagenheim, CEO, North America, Footballco. “Through INDIVISA, we’re proud to stand alongside e.l.f. and the NWSL to create meaningful opportunities, elevate visibility, and build confidence for the next generation of rising stars.”

To enter the Glow for Glory contest, click here. For more information, including the official contest rules and prize description, please visit footballco.com/terms.

About e.l.f. Cosmetics
e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free. We are proud to have products made in Fair Trade Certified facilities. Learn more at www.elfcosmetics.com.

About National Women's Soccer League
The National Women’s Soccer League is the premier women’s professional soccer league in the world featuring national team players from around the globe. The clubs are Angel City FC, Bay FC, Boston Legacy FC, Chicago Stars FC, Denver Summit, Houston Dash, Kansas City Current, NJ/NY Gotham FC, North Carolina Courage, Orlando Pride, Portland Thorns FC, Racing Louisville FC, San Diego Wave FC, Seattle Reign FC, Utah Royals FC, and Washington Spirit.

About INDIVISA
INDIVISA is Footballco’s flagship platform for women’s soccer and the women who love it—on and off the pitch. Built for the next generation of fans, INDIVISA champions the athletes, creators, and culture driving the future of the game. Reaching more than 700 million fans globally, Footballco also owns and operates Soccer Girl, one of the most engaged social handles in U.S. women’s sports, reaching millions of passionate young soccer fans every week.

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The elf Beauty Stock at the time of publication of the news with a fall of -2,06 % to 135,2EUR on NYSE stock exchange (12. September 2025, 23:05 Uhr).