Horror Icon Matthew Lillard and Exact Sciences Help Adults 45+ Conquer Fear and Get Screened for Colon Cancer with the Cologuard Test

Exact Sciences Corp. (NASDAQ: EXAS), a leading provider of cancer screening and diagnostic tests, is teaming up with actor and horror icon Matthew Lillard to encourage people 45 and older to get screened for colorectal cancer—the nation’s second leading cause of cancer-related death.¹

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Horror icon Matthew Lillard is teaming up with Exact Sciences and the Cologuard test to show that screening for colorectal cancer doesn't have to be scary.

Best known for his roles in cult classics like Scream and Scooby-Doo, Lillard is using his horror credentials to flip the script on fear of screening. In a new effort with Exact Sciences, he reminds audiences that while horror movies are scary, colorectal cancer screening doesn’t have to be.

“I know a lot about scary situations—and I can say from my own experience using the Cologuard test that colon cancer screening isn’t one of them,” said Lillard. “For me, screening with Cologuard was a simple and convenient way to be proactive about my health. On the flip side, I’ve seen the impact of cancer up close, and I’m proud to partner with Exact Sciences and Cologuard to help people take action against this horrible disease.”

The SCREEN campaign spotlights the Cologuard test, a noninvasive, easy-to-use option for people at average risk of colorectal cancer. The test requires no special prep and can be completed at home, on a person’s schedule. It has been used to screen more than 20 million times since its FDA approval in 2014.²

Colorectal cancer screenings can detect cancer early when it is more treatable or even prevent cancer by finding precancerous lesions so they can be removed. When caught in its earliest stages, colon cancer is survivable in about 90% of people.^*,3

In horror movies, characters often make the wrong decision—like hiding in a shed full of chainsaws or letting their phone battery go dead. For people 45 and older, the scariest choice is skipping screening.

“Colorectal cancer is often considered the most preventable, yet least prevented cancer,”³ said Jeremy Truxal, vice president of screening marketing at Exact Sciences. “Partnering with Matthew Lillard allows us to reach people in a fresh, memorable way—helping them move past their fears while keeping the horror and drama for the big screen, not in their colon cancer screening.”