Wrap Appoints Internationally Recognized Strategic Communications and Technology Expert Braden Frame as Chief Commercial Officer

Frame joins at a pivotal moment as Wrap expands beyond its flagship BolaWrap to deliver integrated public safety subscription services and advanced counter-UAS tech to law enforcement and defense agencies

MIAMI, Sept. 25, 2025 (GLOBE NEWSWIRE) -- Wrap Technologies, Inc. (NASDAQ: WRAP) ("Wrap" or the "Company"), a global leader in public safety and counter-drone technologies, today announced the appointment of Braden Frame as Chief Commercial Officer (CCO) of the Company.

This appointment comes as the Company evolves beyond its flagship BolaWrap device and introduces integrated subscription-based services and counter-unmanned aircraft system (C-UAS) solutions. These advancements are expected to position Wrap to serve law enforcement, private security, and the U.S. Department of Defense through scalable, recurring offerings designed to meet the complex demands of modern public safety and national security.

Frame brings two decades of experience in public safety and technology, including frontline service as a Texas firefighter and paramedic, crisis communications leadership, and strategic brand-building across the U.S. and Canada. His understanding of both operational challenges and technological innovation uniquely qualifies him to lead Wrap's next phase of commercial growth.

As CCO, Frame is expected to oversee marketing, product, pricing strategy, training, and go-to-market execution. He is expected to play a key role in productizing Wrap's solutions by taking measures to deliver measurable value to agencies, while aiming to expand Wrap's reach into defense and high-security markets with offerings such as its patent-pending 1KC Kinetic Anti-Drone Cassette.

"Braden joins Wrap at what we believe to be a defining moment," said Scot Cohen, Chief Executive Officer of Wrap. "We believe his vision on pre-escalation, coupled with his experience in public safety, corporate leadership, and strategic communications, uniquely qualifies him to advance Wrap as we transition to a subscription revenue model of products and expand into counter-UAS technology solutions. With Braden's experience at the intersection of public safety and advanced technology, we expect to continue to meet the needs of our customers today and in the future."