Katz's Delicatessen Partners with Square to Scale Iconic New York Institution

Square today announced that Katz's Delicatessen, New York City's most iconic Jewish deli and a Lower East Side institution since 1888, has selected Square's comprehensive commerce platform to power its operations. The partnership enables Katz's to modernize its operations and grow with nationwide delivery, while preserving the authentic experience that has made it a culinary landmark and neighborhood favorite for over a century.

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New York's oldest delicatessen implements Square's commerce platform across physical and digital operations, carving out a new future for the 137-year-old mainstay (Photo: Square)

Famous for its house-cured, hand-carved pastrami and corned beef, Katz’s serves upwards of 30,000 pounds of pastrami and 12,000 pounds of corned beef weekly to both locals and tourists. While their legendary recipes remain unchanged, managing a bustling storefront alongside growing nationwide shipping demands required a modernized approach to payments and operations.

"Katz's has been serving New Yorkers and visitors from around the world for generations, and while our pastrami recipe hasn't changed since 1888, the way our customers want to order and pay has," said Jake Dell, Owner at Katz's Delicatessen. "Partnering with Square allows us to build on the experience our customers love while embracing modern commerce solutions. Whether they're dining in, ordering online, or shipping across the country, we're making it easier than ever to experience Katz's."

From managing busy counter orders to processing sales for their nationwide shipping business, Square's platform provides Katz's with the tools needed to operate efficiently across all sales channels. Katz's two physical locations, the original Lower East Side restaurant and their Brooklyn outpost at DeKalb Market Hall, feature Square Register for their counter service operations to ensure order accuracy and fast line management, while Square Terminals and Square Handhelds support special events and off-site merchandise sales. To power and further expand its robust e-commerce operation – which got its start during WWII with a memorable “Send a Salami to your Boy in the Army” campaign and now ships to hundreds of thousands of loyal deli fans nationwide each year – Katz's also leverages Square's native Magento integration to streamline shipping nationwide.