E-GetS Scales User Engagement Across SEA with EngageLab’s Omnichannel AppPush & WhatsApp Business Solutions

SINGAPORE, Sept. 30, 2025 (GLOBE NEWSWIRE) -- EngageLab, a world-leading AI-powered omnichannel customer engagement solution provider, today announced the successful deployment of its AppPush and WhatsApp Business API solutions for E-GetS, a leading Southeast Asian local services and e-commerce platform. The partnership has driven significant improvements in user engagement, operational efficiency, and business growth across Cambodia, Laos, Thailand, and Vietnam.

About E-GetS

E-GetS is a leading Southeast Asian local services and e-commerce platform, operating across Cambodia, Laos, Thailand, and Vietnam. With over 3 million app downloads, E-GetS offers a wide range of services—including food delivery, group buying, e-commerce, and digital payment solutions—serving millions of users in a highly multilingual and multicultural environment.

Challenges

With rapid expansion across multiple Southeast Asian countries, E-GetS faced several unique challenges:

• Unstable push notification delivery in Southeast Asia, especially across fragmented Android devices and diverse telecom environments.
• Difficulty reaching users in their preferred languages across Cambodia, Laos, and other SEA countries.
• Limited engagement on traditional channels, with WhatsApp being the dominant messaging app in many Southeast Asian markets.
  

EngageLab Solutions:

To address these challenges, E-GetS partnered with EngageLab to deploy a unified messaging strategy that seamlessly combines AppPush and WhatsApp Business API—specifically optimized for the diverse, multilingual, and mobile-first landscape of Southeast Asia.

1. AppPush: Multi-Channel, Multi-Node, and Multilingual Delivery

E-GetS leverages EngageLab’s advanced AppPush solution to overcome the region’s fragmented device ecosystem and network instability:

• Multi-Channel Support: EngageLab AppPush integrates with FCM, APNS, and all major Android OEM channels (Huawei, Xiaomi, OPPO, vivo, etc.), as well as EngageLab’s proprietary push channel, ensuring maximum reach and reliability across all device types.
• Globally Distributed Nodes: With five data nodes worldwide—including Singapore—EngageLab guarantees fast, stable, and resilient message delivery throughout Southeast Asia, even during peak periods or regional network fluctuations.
• Multilingual Push: Notification content is automatically adapted to each user’s device language settings, delivering a truly personalized experience for E-GetS’s diverse user base in Cambodia, Laos, Thailand, Vietnam, and beyond.
• Superior Delivery Rates: E-GetS achieved up to 40% higher delivery rates in Southeast Asia compared to industry benchmarks, ensuring that critical order and promotional notifications consistently reach users.

2. WhatsApp Business API: Verification Code Login & Service Notifications