Five Below Appoints Chief Financial Officer and Chief Merchandising Officer

Extreme-value growth retailer names Daniel Sullivan as Chief Financial Officer and Michelle Israel as Chief Merchandising Officer, rounding out its executive leadership team

PHILADELPHIA, PA, Oct. 01, 2025 (GLOBE NEWSWIRE) -- Five Below, Inc. (NASDAQ: FIVE) (“Five Below” or “the Company”), the trend-right, high-quality, extreme-value retailer for the kid and the kid in all of us, today announced the appointments of Daniel Sullivan as Chief Financial Officer (CFO) and Michelle Israel as Chief Merchandising Officer (CMO), effective October 6, 2025. Both executives will report to Winnie Park, Chief Executive Officer. Mr. Sullivan will be responsible for Five Below’s financial operations and related strategies, overseeing its Finance, Information Technology and Asset Protection teams. Ms. Israel will be responsible for Merchandising, Planning, Allocation, Product Sourcing, as well as Product Development, Quality and Compliance.

“We are thrilled to welcome Dan and Michelle to the Five Below team. They share our ‘customer is the boss’ operating philosophy and passion for delivering Wow! product at extreme value in a fun store experience for the kid and the kid in all of us,” said Ms. Park. “Their tenured experience at leading retail and consumer brands, proven business and customer acumen and ability to build high-performing teams with a strategic focus will be valuable as we execute on our vision and deliver on our growth objectives.”

“I’d also like to thank Ken Bull, who will continue as our Chief Operating Officer, for his partnership and stepping in to lead as interim CFO during this transition period,” Ms. Park continued.

Daniel Sullivan, Chief Financial Officer
Mr. Sullivan is a two-time public company CFO with approximately 35 years of experience in finance, operations and strategic leadership.

“I have always been impressed with the niche Five Below has carved and the brand it has built, synonymous with a trend-right, extreme-value assortment and a fun store experience, and I am excited to join Winnie, Ken and the rest of the team,” said Mr. Sullivan. “I look forward to working with the talented team at Five Below to continue to capitalize on the significant runway for growth with financial discipline and operational excellence.”

Mr. Sullivan most recently served at Edgewell Personal Care, a global consumer products company, as Executive Vice President, Chief Operating Officer. He joined Edgewell as CFO and was the architect of the company’s successful growth strategy that resulted in significant topline growth and margin expansion. Additionally, Mr. Sullivan previously served as CFO of Party City and CFO of Ahold USA, as well as CFO and COO of Heineken USA and Heineken International.