SALE OF HEIDSIECK & C° MONOPOLE

                    

  

Reims, October 1, 2025

Following the press release of September 24, Vranken-Pommery Monopole and LANSON-BCC called their respective Boards of Directors to decide on the proposed sale of Heidsieck & C° Monopole, owner of the eponymous brand.

Founded in 1785 by Florens-Louis Heidsieck, the House of Heidsieck & C° Monopole is one of the oldest Champagne Houses, owned by Vranken-Pommery Monopole since 1996.

The Board of Directors of Vranken-Pommery Monopole carefully examined all offers in every aspect, in the best interest of its group.

On this basis, and in accordance with its duty to act in the best interest of the group, its shareholders, and its employees, the Board of Directors unanimously decided to accept the offer from LANSON-BCC.

With the Board of Directors of LANSON-BCC confirming the terms of its offer, Vranken-Pommery Monopole and LANSON-BCC were able to sign today the sale and acquisition agreement for 100% of the shares of Heidsieck & C° Monopole for a price of 50 million euros. The transfer of Heidsieck & C° Monopole’s business to LANSON-BCC will take effect from January 1, 2026.

The transaction will also include, for an additional amount, the brand’s great historic vintages of the House of Heidsieck & C° Monopole, including bottles from 1907 recovered from the wreck of the Jönköping sunk in the Baltic Sea, and the transfer of stocks of products already packaged under the brand at the time of the final completion of the operation.

The offer from LANSON-BCC being more attractive than the offer from Compagnie Vranken, which was approved by the General Assembly of Vranken-Pommery Monopole on June 5, Compagnie Vranken has withdrawn its bid for the shares of Heidsieck & C° Monopole. However, it has confirmed its offer to acquire, for its subsidiary Maison Pompadour, stocks of Champagne from the Vranken-Pommery Monopole group, so that the debt reduction objective announced in June will be achieved.

For Vranken-Pommery Monopole, this operation is part of its strategy to refocus its activity around the international brand Champagne Pommery & Greno. As announced at the General Assembly last June, the group’s name will change to Maison Pommery & Associés on January 1, 2026.

Nathalie Vranken, CEO of Vranken-Pommery Monopole, commented: “We are very pleased with this transaction, which marks an important milestone in debt reduction. I am convinced that this operation will mobilize all our teams and energy around our shared project focused on value creation and our commitments to sustainability. In 2026, Maison Pommery & Greno will celebrate its 190^th anniversary and Maison Vranken its 50^th, this double anniversary will be a unique opportunity to take a new step in the development of our Maison Pommery & Associés project.”