less than half of the Swiss population are in a position to save

Baloise Holding AG / Key word(s): Study/Study results Baloise survey: less than half of the Swiss population are in a position to save 02.10.2025 / 07:00 CET/CEST Basel, 2 October 2025. How are the Swiss choosing to save? What would pensioners do differently in hindsight? How optimistic are the Swiss about their financial future? A representative survey by Baloise in collaboration with market research institute YouGov on the topics of financial planning and wealth building delivers detailed insights into the saving habits, wealth goals and financial knowledge of the Swiss population.

How do the Swiss save? A recent representative survey by Baloise and YouGov Switzerland provides some answers. A total of 2,032 people from across Switzerland were surveyed in 2025. The participants were aged between 15 and 79. The findings of the survey highlight the importance of financial literacy and of addressing the topic of old-age pensions early.

Saving habits: less than half of the Swiss population were able to save

• 79 per cent of Swiss people believe it is important to save – but only 47 per cent of them have put money aside over the past six months.
• 71 per cent primarily save for unexpected expenses.
• In German-speaking Switzerland, 50 per cent of people save, in the French-speaking regions that figure is 41 per cent, while in Italian-speaking Ticino it is just 31 per cent.

79 per cent of Swiss people reported that saving regularly is important or very important. Saving is significantly more important to women than men – 82 per cent of women consider it to be important or very important compared with 76 per cent of men. Despite this, less than half (47 per cent) of the people surveyed actually saved in the last six months.