Mattel Introduces Team Barbie to Champion Building Girls’ Confidence

Mattel, Inc. (NASDAQ: MAT) announced today that Barbie is celebrating International Day of the Girl by introducing Team Barbie – a coalition of four powerful role models and professional rugby players from across the globe to encourage girls to own their confidence proudly. The brand is honoring these incredible athletes who recognize and harness their own power with one-of-a-kind dolls made in their likeness because Barbie knows if you can see it, you can be it.

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Barbie spotlights female professional rugby players Ellie Kildunne (UK), Ilona Maher (US), Nassira Konde (France) and Portia Woodman-Wickliffe (NZ) to ignite confidence in girls.

Team Barbie isn’t afraid to boldly wear their confidence – in fact, it’s their deep understanding of who they are and what they're capable of that propels them forward. The women of Team Barbie are dedicated to believing in their abilities, even when competing in a sport often regarded as a male-dominated field. With Barbie, they’re on a mission to encourage young girls to do the same.

Knowing how crucial sports can be in helping build communication skills, confidence, and teamwork, Barbie is committed to empowering the next generation to get their head in the game – and stay there – by sharing the powerful stories of this year’s legendary role models:

• Ilona Maher (US): Olympic medalist, social media star, and body positivity advocate challenging stereotypes by embracing the strength of femininity.
• Ellie Kildunne (UK): Key member of England Rugby’s Red Roses team, World Champion, 2024 World Rugby Player of the Year and trailblazer in the rise in interest in women’s rugby.
• Portia Woodman-Wickliffe (NZ): Two-time Olympic & World Champion, known for redefining the game with record-breaking performances.
• Nassira Konde (France): Dynamic rugby star and Olympic medalist known for uplifting the next generation by embracing inclusion, skill, and fearless ambition.

"At Barbie, we believe that girls can be, and do, anything,” said Krista Berger, Senior Vice President of Barbie, Mattel. “We’re committed to breaking down the barriers – from gender stereotypes to self-doubt – that hold girls back from realizing their limitless potential. By showcasing the stories of incredible role models whose confidence has fueled groundbreaking success, we’re showing girls that the future of sports – or wherever their passion takes them – is theirs to claim, with Team Barbie cheering them on.”