For Good

Powered by the scent of Gain, Procter & Gamble is bringing the magic of Oz into the homes of fans nationwide this fall through fragrance. To celebrate Universal Pictures’ Wicked: For Good, the epic conclusion to last year’s global cinematic phenomenon, the iconic brands Gain, Febreze, and Dawn are inviting everyone to “Get Scent to Oz” with new, limited-edition Wicked: For Good product collections featuring freshtabulous Gain scents to enchant their everyday fabric and home care routines. The film arrives in theaters November 21, 2025.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251006357401/en/

Fans everywhere know what Oz looks and feels like, and for the first time ever, they’ll now experience what it smells like. The “Get Scent to Oz” collaboration highlights each brand’s reimagination of their signature products with magical new scents made with the freshness of Gain, making every home, laundry day, and cleaning moment a touch more extraordinary.

• Gain x Wicked: For Good Collection
  • Detergent Flings: Provides a powerful clean and a vibrant freshness for irresistibly scented laundry. Available in the below scent:
    • Fantabulous Floral: All the convenience of Gain flings with a swirl of hibiscus, peony, and vanilla.
  • In-Wash Scent Boosters: Deliver long-lasting freshness through dual-scent technology for fragrance that lasts from wash to wear. Available in the below scents:
    • Wonderfullest Woods + Beautifical Blossom: Delicate florals + warm musk for freshness as if plucked from Oz’s hidden forests.
    • Emerald Charm + Yellow Brick Wonder: A sweet, refreshing blend that captures the Yellow Brick Road journey.

• Febreze x Wicked: For Good Collection:
  • Air Mist: Delivers spellbinding freshness in every spray to fight unwanted smells and transform the air with high quality scent.
  • PLUG Air Freshener Refill: Fills rooms with magical scent that lasts for 50 days (on low setting) without fading
    • All above products available in Beautifical Blossom and Wonderfullest Woods scents

• Dawn x Wicked: For Good Collection
  • Powerwash Spray delivers the power of an overnight soak in minutes and removes up to 99% of grease and grime.
    • Available in Fantabulous Floral scent

“As a leader in fragrance, we’re thrilled to partner with Universal Pictures’ ‘Wicked: For Good’ to bring these extraordinary scents – powered by the freshness of Gain – to life across P&G’s fan-favorite fabric and home care products,” said Ben Sattler, Gain Senior Brand Director. “Whether fans are doing a laundry load, freshening a room, or even washing a dish, with these collections, they’ll ‘Get Scent to Oz’ before they even hit the theaters.”