VitrA Tiles at Cersaie 2025: Pioneering "100% Recycled Porcelain Tile" Among Innovation and Immersive Experiences

Istanbul, Turkey--(Newsfile Corp. - October 6, 2025) - At Cersaie 2025, VitrA Tiles welcomed visitors to an exhibition space designed to offer an immersive and multi-sensory experience. The stand, divided into four thematic sections, invited architects, designers, and customers to discover the current frontiers of ceramic innovation, including new technologies, application solutions, and creative freedom.

VitrA Tiles at Cersaie 2025: Pioneering "100% Recycled Porcelain Tile" among innovation and immersive experiences

To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/8552/269259_df119f34f4d66aa9_001 ...

One of the most anticipated innovations is V-Tone, an advanced Tonalite technology. Developed to answer one of the most significant challenges in the ceramic sector, the shade variation between different production batches. V-Tone ensures unprecedented chromatic consistency. This means that tile colors remain faithful to the original, batch after batch, ensuring uniformity and less color deviation and coherence in every project. The impact of this technology on the industry is expected to be significant, offering the certainty of impeccable results and greater design freedom. The initial V-Tone investment is scheduled to commence in March 2026, with full implementation and rollout across all our production lines targeted by the end of the same year.

With V-Tone, the hundreds of shade variations once possible in a single product are now reduced to just up to three. This breakthrough eliminates issues of inconsistent colors, mismatched reorders, and the challenge of reproducing the same shade over time. Guaranteeing consistent tones across production batches and formats, V-Tone establishes a new benchmark of chromatic uniformity, delivering unmatched flexibility and reliability in ceramic design.

In addiction highlights had include TileScape, an app that suggests the most suitable VitrA Tiles product from a single photo. Also featured are VitrA Tiles' life solutions, V-Shape and V-Hygiene, for maximum visual performance and cleanliness, and the Easy Tiling function, which makes tile installation up to seven times faster.

VitrA Tiles at Cersaie 2025: Pioneering "100% Recycled Porcelain Tile" among innovation and immersive experiences

To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/8552/269259_df119f34f4d66aa9_002 ...

However, the "100% Recycled Porcelain Tile" project is the most significant new development from VitrA Tiles at Cersaie 2025. With a tile made from 100% recycled material, VitrA is rewriting the rules of production and marking a pioneering initiative for the circular economy and energy sustainability.