Kaltura and IntelliVid Research Release New ‘State of AI Video in the Enterprise’ Report, Showing Organizations Using AI-Infused Tools Are X4.5 More Likely to Increase Video Creation

The report also found that ease of use takes precedence over perfection, with 72% of video producers stating they would rather use software that integrates multiple steps, in place of best-of-breed point solutions.

New York, Oct. 07, 2025 (GLOBE NEWSWIRE) -- Kaltura (Nasdaq: KLTR), the AI Video Experience Cloud, and IntelliVid Research, today released a new report, The State of AI Video in the Enterprise, offering a comprehensive overview of how advanced video technology and artificial intelligence are being used in the workplace.  

The report shows that when it comes to video, seeing is believing, with companies leaning most heavily into AI-powered video tools seeing the greatest results. 76% of companies using advanced video strategies and 52% with intermediate strategies describe the impact as 'very effective’. With video emerging as the foundation for building AI in the enterprise, organizations that continue to advance their strategies are set to emerge with a clear competitive advantage.   

But video adoption does not just happen, with 75% of employees reporting that their organizations are actively encouraging them to produce more videos for business purposes.  Despite the top-down push, 68% of those who created videos in 2024 agree that they could create more videos if given easier-to-use video creation tools, and 80% agree that their organizations should do more to capitalize on available video technologies.  

The report also highlights how video is changing the way employees prefer to learn and problem-solve at work. Rather than asking a colleague for help, 65% of workers say they would prefer to watch an on-demand video to get the answers they need. This shift highlights how video is becoming a preferred tool at work, as well as an increasing demand for seamless and instant discovery of content as opposed to endless scrolling and searching. 

“Video has evolved far beyond meetings, it’s now a core component of how organizations build knowledge, engage employees, and drive competitive advantage,” said Eynav (Navi)  Azaria, Chief Product and Engineering Officer at Kaltura. “This report shows that when enterprises take a strategic approach and harness AI capabilities, video becomes not just communication, but data and intelligence that reshape the way the organization operates to create better business outcomes.”