2025 International MICE Summit (IMS) to convene global leaders as Vision 2030 powers Saudi Arabia's rise as a global hub for business events

EQS-News: Saudi Conventions & Exhibitions General Authority (SCEGA) / Key word(s): Miscellaneous/Miscellaneous 2025 International MICE Summit (IMS) to convene global leaders as Vision 2030 powers Saudi Arabia's rise as a global hub for business events 07.10.2025 / 14:10 CET/CEST The issuer is solely responsible for the content of this announcement. Over 2,000 global industry and government leaders will attend the second edition of the International MICE Summit (IMS25) in Riyadh, reinforcing Saudi Arabia's position as one of the fastest-growing business events destinations globally. The event builds upon the success of the inaugural 2024 IMS, which attracted more than 1,700 attendees from 25 countries, as Saudi Arabia prepares to host Expo 2030 and the 2034 World Cup. RIYADH, Saudi Arabia, Oct. 7, 2025 /PRNewswire/ -- The International MICE Summit (IMS25) will return to Riyadh during 26–27 November 2025, bringing together more than 2,000 global leaders to unlock growth across the Meetings, Incentives, Conferences and Exhibitions (MICE) industry. Hosted by the Saudi Conventions & Exhibitions General Authority (SCEGA), IMS25 will provide attendees with unparalleled access to the world's fastest-growing major events destination. Aligned with Vision 2030's goals of economic diversification and human capability development, IMS25 showcases how business events drive cross-sector innovation and sustainable growth. Saudi Arabia is experiencing unprecedented growth in the MICE sector, as the Kingdom invests across the ecosystem in preparation for Expo 2030 and the 2034 Football World Cup. Following the resounding success of its inaugural edition in 2024, which attracted more than 1,700 attendees, 140 speakers and moderators from more than 25 countries, IMS25 is set to further cement its position as the global convening force under the theme 'Public - Private Collaboration: Fueling MICE Growth'. "Vision 2030 is delivering an unprecedented era of opportunity for the events industry, creating new experiences, opportunities and destinations as Saudi Arabia welcomes the world," said IMS host and Chairman of SCEGA, His Excellency Fahd Al-Rasheed. "By bringing together leaders, event investors and decision-makers, IMS25 will drive collaboration that delivers connectivity, innovation, and growth across the Kingdom and the global MICE industry."