MiMedia Provides Corporate Update for Q3 YTD 2025

MiMedia poised to capitalize on Q4 smartphone shipments

New York, New York--(Newsfile Corp. - October 7, 2025) - MiMedia Holdings Ltd. (TSXV: MIM) (OTCQB: MIMDF) (FSE: KH3) ("MiMedia", "Company") is pleased to provide a corporate update for the first three quarters in 2025, ahead of its presentation this week at the CanTech Investors Conference in Toronto on October 9th.

Chris Giordano, MiMedia's CEO, stated: "2025 has been a year of considerable progress for the Company across a number of important fronts of the business. We are excited to enter the fourth quarter in position to capitalize on device shipments being historically their highest in any calendar year. This provides the Company the opportunity to scale its business and revenue as partners deliver devices with MiMedia integrated as the default media gallery."

Key updates this year include the following, among others:

• Expansion of signed partnerships with telco Bait in Mexico, global OEM Coolpad in China and business development firm ADG in China, adding to our existing partner list of Orbic, Schok Wireless and TMCell.
  
  
• In recent conversations, our partners confirmed their expectations for smartphone shipments across the globe in this upcoming Q4. Given the schedule of upcoming holidays, such as Black Friday and Christmas, Q4 is typically the highest device volume producing quarter in any calendar year with the shortest sell-through periods given aggressive marketing and pricing schemes.
  
  
• As a reminder, MiMedia's revenue model builds from smartphones selling-through our partners' networks and into consumers' hands. As these users turn on their smartphones, they quickly enter our revenue funnel or "dashboard" by nature of MiMedia's integration as the default or native media gallery on the device. The MiMedia platform generates high-margin revenue from two primary revenue streams - delivery of digital advertisements and cloud storage subscription revenues.
  
  
• Underlying key metrics to our revenue model in the field have been consistently outperforming our model's key assumptions, most notably mobile advertising CPMs.
  
  
• MiMedia attended a number of business development conferences throughout the year, including Mobile World Congress in Barcelona in early March. The Company is seeing strong interest from potential partners originated from meetings at these conferences as well as from the recent onboarding and outreach of new business development partner, ADG, in China. ADG brings extensive experience and network in the OEM market to MiMedia to help expand our business development targets.