The Children’s Place Updates My Place Rewards Program

Revamped loyalty program brings exciting flexibility, personalization and an elevated, fresh experience for today’s modern families

SECAUCUS, N.J., Oct. 07, 2025 (GLOBE NEWSWIRE) -- The Children’s Place, Inc. (Nasdaq: PLCE), the largest pure-play children’s specialty retailer in North America with an omni-channel portfolio of brands and an industry-leading digital-first model, announced upgrades to its My Place Rewards loyalty program, reimagined to reflect the evolving needs of families and set a new standard for customer loyalty in retail.

The enhanced program is designed to deliver personalized connections, rewards, and elevated member experiences that meet parents where they are: online, in-store and everywhere in-between. With its customer-first design, My Place Rewards reinforces The Children’s Place’s long-term strategy to deepen engagement and inspire loyalty in a competitive retail landscape.

Key program elements include:

• Tiered Memberships: Three levels (Insider, Stylist and Icon) offer members more ways to earn, unlock, and level-up benefits.
• Exciting Rewards: Points, bonuses, and exclusive incentives create a fun, rewarding experience with every purchase.
• Members-Only Perks: From VIP events and early collection access to faster order processing, members enjoy unique tiered advantages.
• Family-Centered Benefits: Parents can register up to four children (ages 0-16) for thoughtful perks like a special Birthday Discount (20% for all members, 25% for My Place Rewards Credit Card holders).
• Enhanced Convenience: Free gift-wrapping kit and the ability to redeem points at the customer’s discretion, making every shopping trip more seamless.
  

Smeeta Khetarpaul, SVP, Head of Marketing said, “At The Children’s Place, our customers are at the heart of every decision we make. The refreshed My Place Rewards program goes beyond points — it’s about creating meaningful, personalized experiences that grow with families. By blending personalization, exclusive perks, and thoughtful touches, we’re building deeper connections and reinforcing our role as a trusted partner in families’ everyday lives.”

These updates underscore The Children’s Place’s position as a customer-driven innovator, aligning its digital-first strategy with consumer expectations for convenience, customization, and community.

The updated My Place Rewards program is available now across www.childrensplace.com, www.gymboree.com, through The Children’s Place mobile app, and in stores nationwide. Families can join instantly and begin earning rewards, accessing tiered perks, and unlocking personalized offers.