Clara Technologies Provides Corporate Update on Amazon Marketplace Business and Technology Development

Vancouver, British Columbia--(Newsfile Corp. - October 7, 2025) - Clara Technologies Corp. (CSE: CLTE) (FSE: 4BH) (WKN: A3E4MS) ("Clara" or the "Company"), an enterprise technology company providing modern sales solutions for eCommerce businesses, is pleased to provide a corporate update on its ongoing business activities.

Clara continues to advance its dual business focus:

1. Amazon Sales Channels ("ASC") - The Company remains committed to enhancing its Amazon sales channel software and professional services, which help clients manage and promote products, analyze sales data, optimize listings, and improve visibility across Amazon marketplaces. The Company is in the process of rebuilding its ASC offering, including the development of a new website and updated integrations to better support client adoption and performance.

2. AI-Driven Sales Tools - In parallel, Clara continues to develop complementary technology through its Sales Buddi application ("Sales Buddi"), an AI-powered mobile sales coaching platform. Sales Buddi provides real-time coaching, prompts, follow-up reminders, pipeline analytics, and personalized recommendations to sales professionals. The platform is designed to improve sales productivity while also supporting broader system integration, including the Company's ASC business.

How Sales Buddi is expected to support ASC

Sales Buddi is designed to strengthen the Company's ASC business by providing AI-driven insights that help optimize product listings, identify target buyers, and improve seller performance across Amazon marketplaces. By capturing and analyzing sales data, Sales Buddi is designed to recommend follow-up actions, highlight high-value customer segments, and support sellers with personalized coaching tools. This integration aims to assist Amazon marketplace users adopting Clara's solutions to benefit from both the operational efficiency of ASC and the adaptive intelligence of Sales Buddi.

About the Company's Amazon Sales Channels Business

Clara's Amazon Listing Solutions combine proprietary software with professional services to help businesses succeed on Amazon. The Company's platform enables sellers to manage multiple Amazon marketplaces from a single account, customize dashboards using widgets and templates, and analyze a wide range of performance data such as profits, margins, and return on investment.