Rolling Stone Leads a Global Media Chorus on SMX's Proof-Minted Recycling Platform (NASDAQ: SMX)

NEW YORK, NY / ACCESS Newswire / October 8, 2025 / Culture always catches up to innovation. And when Rolling Stone is among those spotlighting the change, you can bet that its going mainstream sooner rather than later. This time, the culture content provider sang a tune about recycling, saying "plastic promises are dead and proof is the new flex". When it's written in Rolling Stone, the message reads as more than just another sustainability story. It's a generational pivot.

From there, USA Today, The Straits Times, Morning Honey, OPIS, and The Los Angeles Tribune joined the chorus, each showing how SMX (NASDAQ:SMX) is turning the circular economy into something the world can finally verify. And profit from.

Rolling Stone didn't romanticize the movement; it reframed it. Sustainability doesn't need more slogans - it needs evidence. SMX provides it. Its molecular marking technology gives materials a digital memory - a fingerprint that stays with every product through recycling, reuse, or resale. Circularity ceased to be a concept the moment SMX made it measurable.

From Pop Culture to Mainstream Policy

Then USA Today grounded that cultural swing with numbers, noting that the $824 billion plastics market isn't short on ambition, it's short on traceability - exactly what SMX's platform delivers. When a product can prove where it came from, what it's made of, and how it moves, the result isn't just cleaner reporting; it's fewer losses, fewer disputes, and stronger margins. That's the moment proof stops being paperwork and starts becoming profit.

The conversation didn't stop with the mainstream. The Straits Times highlighted Singapore's digital passport for plastics - a framework that could easily plug into SMX's technology across ASEAN. OPIS detailed how digitalizing waste turns landfill costs into certified assets, while Morning Honey made the connection between transparent supply chains and fairer consumer outcomes. Even Sourcing Journal picked up the signal, tracing SMX's molecular markers through lambskin and leather to make fashion accountability more than just a talking point.

And then came the mic drop. The Los Angeles Tribune captured the transition in one headline: "Carbon Credits Had Their Day." The replacement? SMX's Plastic Cycle Token (PCT) - a verified proof system that turns recycled materials into tradable assets. The cultural script flipped: sustainability stopped asking for attention and started commanding value.